Assistant Manager - Amazon Marketing

Key Responsibilities

 Own end-to-end AMS strategy (SP/SB/SD and DSP), including audience, budgets, bidding,

placements, and seasonal plans.

 Build and manage AMS P&L: set targets, forecast spend, optimize ROAS/TACoS and contribution

margins by ASIN/category.

 Drive retail readiness: content, SEO, A+ creatives, reviews, availability, and Buy Box protection in

partnership with ECOM and Ops.

 Lead campaign architecture, ASIN segmentation, and incrementality experiments; standardize

playbooks and SOPs.

 Institutionalize weekly/monthly governance with dashboards, cohort views, and profitability

guardrails.

 Vendor/agency management, contract governance, and performance SLAs where applicable.

 Partner with Finance on budget phasing, promo ROI, and pricing guardrails.

Qualifications

 Relevant Experience in performance marketing including Amazon Ads/DSP; multi-category scale-

up experience.

 Advanced skills in bid/budget automation, retail analytics, and content-performance linkage.

 Strong stakeholder leadership and vendor/agency management.

 Data tools: Amazon Ads console, Brand Analytics, DSP, and BI tools (e.g., Sheets/Excel,

Looker/Power BI).

Success Metrics

 Revenue growth and market share by focus categories.

 ROAS/TACoS and contribution margin by ASIN/category.

 New launch velocity (weeks to target), share of voice, and page 1 placements.

 Operational health: in-stock %, Buy Box %, and content quality score.

Job Type: Full-time

Pay: ₹30,000.00 - ₹70,000.00 per month

Application Question(s):

• How many years do you have experience in Amazon Marketing?
• Are you comfortable with Andheri West location?
• What is your current CTC?
• What is your expectation CTC?

Experience:

• Amazon Ads: 3 years (Required)
• AMS strategy: 3 years (Required)

Work Location: In person