Assistant Manager Brands

Job Purpose:

To support the development and execution of Zong’s brand and communication strategy by assisting in planning, coordinating, and delivering integrated marketing initiatives across digital, ATL, BTL, and on-ground platforms. The role ensures brand consistency, timely execution, and effective coordination with internal stakeholders and external agencies to drive brand visibility, engagement, and business impact.

Job Responsibilities:

• Support the annual brand strategy and communication planning process, including development of yearly brand roadmaps, campaign calendars, and thematic priorities aligned with Zong’s business objectives.
• Lead execution of competitive intelligence and market monitoring, tracking competitor campaigns, offers, and communication strategies, and support development of counter-campaigns and rapid response plans to protect and grow brand share.
• Manage end-to-end execution of brand campaigns across ATL, digital, social, and on-ground platforms, ensuring delivery against strategic objectives, timelines, and quality benchmarks.
• Own day-to-day coordination with creative, digital, media, PR, and activation agencies, including briefing, review cycles, feedback consolidation, and final approvals.
• Ensure strict brand governance and consistency, with all communication aligned to Zong brand guidelines and approved messaging frameworks.
• Support budget planning, cost optimization, and financial tracking for brand initiatives, ensuring spend remains within approved budgets.
• Handle invoicing processes end-to-end, including verification of deliverables, validation against POs and SOWs, coordination with Procurement and Finance, and timely submission for payment.
• Manage taxation and financial documentation, including review of tax invoices, withholding tax implications, supporting documents, and compliance with internal audit and regulatory requirements.
• Maintain detailed campaign documentation, including scopes, approvals, POs, invoices, proofs of execution, and post-campaign reports, ensuring audit readiness at all times.
• Work closely with internal stakeholders (Digital, CRM, Product, Sales, Finance, Procurement) to ensure alignment, accuracy, and timely execution of brand initiatives.
• Support post-campaign analysis and reporting, drawing insights to inform future strategy, optimizations, and counter-competitive actions.

Eligibility Criteria (Education, Knowledge, Experience and Skills):

Education:

• Must have Bachelor’s degree preferably in Marketing, Business Administration, Mass Communication, or relevant degree.

Work Experience:

• Should have preferably 3–5 years of relevant experience in brand management or integrated marketing communications.

Skills – Generic:

• Strong stakeholder management and influence skills, with the ability to align diverse internal teams and external partners under conflicting priorities.
• High level of ownership and accountability, with the ability to independently drive tasks to closure without constant supervision.
• Excellent decision-making and judgment in fast-paced environments, including handling ambiguity and competing demands.
• Strong written and verbal communication, with the ability to present clear, structured updates to senior stakeholders.
• Strong problem-solving mindset, with the ability to identify risks early and proactively propose solutions.

Skills – Job Specific:

• Strong capability in brand strategy support and annual planning, including translating business objectives into structured communication roadmaps and campaign frameworks.
• Proven ability to conduct competitive analysis and market intelligence, assess competitor positioning, offers, and communication, and support development of effective counter-campaign strategies.
• Advanced understanding of integrated marketing communications, with hands-on exposure to ATL, digital, social, on-ground activations, and sponsorships.
• Solid command over digital marketing ecosystems, including content strategy, platform dynamics, performance KPIs, and optimization levers.
• High proficiency in agency management, including drafting detailed briefs, challenging creative output, managing revisions, and enforcing timelines and quality standards.
• Strong financial acumen, with hands-on experience in budget tracking, cost control, invoicing, and financial reconciliations. Working knowledge of procurement, taxation, and compliance processes, including validation of tax invoices, withholding tax requirements, and audit documentation.
• Strong analytical skills to interpret campaign performance, extract insights, and apply learnings to future strategy and competitive responses.