Assistant Manager Digital

Job Purpose:

Drive commercial growth by building strategic partnerships, optimizing customer journeys, and enhancing conversion funnels and in-app purchases. Leverage targeted communication, creative digital innovations, and continuous monitoring of digital asset performance to maximize business impact.

Job Responsibilities:

1. Digital Commercial Growth :

• Develop and execute growth strategies to increase traffic, engagement, retention, and monetization of digital assets.
• Work with the Segments team to co-create joint campaigns, bundles, or digital offers
• Work with Segments and CVM to optimize customer journeys, conversion funnels, and in-app purchases.
• Monitor performance KPIs, OKRs, and prepare actionable insights for management.
• Benchmark competitors’ digital platforms and recommend innovation opportunities.
• Build financial forecasts, valuations, and group/board submissions for digital platforms.
• Ensure accurate revenue and cost recognition across relevant teams in collaboration with Finance.
• Lead preparation of business cases and financial models for features, campaigns, and partnerships.
• Manage financial & commercial reporting requirements across Zong's digital business.

2. Partnerships & Collaborations:

• Identify, evaluate, and negotiate strategic partnership opportunities aligned with company objectives.
• Develop business cases for new partners, outlining potential revenue, customer experience impact, and ROI.
• Support partnerships with fintechs, e-commerce, lifestyle, and content partners for revenue generation.
• Support contractual discussions in collaboration with legal, finance, and compliance teams.
• Ensure timely onboarding of partners, defining clear roles, responsibilities, and SLAs.
• Build and maintain long-term relationships with partners to ensure sustainable growth.
• Monitor performance of partnerships against revenue, adoption, and engagement KPIs.
• Optimize existing partnerships by identifying upselling, cross-selling, and co-branding opportunities.
• Benchmark market trends, competitor alliances, and partnership models to recommend new opportunities.
• Provide regular reporting, dashboards, and business reviews to senior management.

3. Digital Assets Monetization

• Manage end-to-end Digital Assets AdTech program execution, including campaign setup, audience segmentation, targeting, and measurement.
• Collaborate with advertising partners, DSPs, SSPs, and publishers to optimize ad inventory utilization.
• Ensure compliance with data privacy, policy regulations, and brand safety.
• Enhance ad yield management through programmatic strategies and performance optimization.
• Drive implementation of advanced AdTech tools such as Google Ad Manager, Meta Ads, DV360, Firebase, GA4 or similar. or attribution platforms to strengthen targeting and measurement.
• Build relationships with third-party partners, agencies, and vendors to maximize platform monetization.

Eligibility Criteria (Education, Knowledge, Experience and Skills):

Education:

• Must have bachelor’s degree, preferably in business management, Finance or Marketing.

Work Experience:

• Should have preferably 5-7 years of experience in Digital marketing, Digital Products/Growth or relevant field.

Skills – Generic:

• Excellent stakeholder management, communication, and presentation skills.
• Excellent communication, presentation, and interpersonal skills.

Skills – Job Specific:

• Analytical mindset with experience in data interpretation and performance optimization.
• Familiarity with tools such as Google Ad Manager, Meta Ads, DV360, Firebase, GA4, Appsflyer or similar.
• Knowledge of digital ecosystems (fintech, e-commerce, lifestyle, content, telco).
• Strong understanding of digital platforms, AdTech ecosystem, and commercial growth levers
• Knowledge of programmatic advertising, attribution models, and user segmentation.
• Business acumen to identify monetization opportunities and evaluate ROI
• Analytical mindset with ability to track and optimize partnership performance