Assistant Manager Marketing Communications

Hotel Marketing and Advertising

• Assists with the execution of the annual marketing plan to budget .

• Provides support to Operations, Food & Beverage and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel.

• Works with advertising agency on the tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions.

• Assists with the management of F&B media schedules email marketing and display advertising.;

• Stays informed about the status, performance evaluation, opportunities, and issues related to online programs and initiatives.

• Helps verify that all advertising for the hotel in digital channels is in alignment with brand voice.

Social Media Content Management

• Supports facilitation ofsocial media engagement and updating content in local digital channels (e.g., hotel website, travel sites).

• Assists with promotions campaign in F&B, weddings, spa, rooms and conferences through relevant digital and social media channels.

• Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly.

Public Relations and Visual Asset Management

• Participates in the development of comprehensive PR plan per quarter along with agency;

• Maintains a comprehensive list of local media contracts, with particular emphasis on food critics and bloggers.

• Manages assigned accounts as per the media account management system.

• Assists with writing and distribution of all press releases for property events, promotions, and outlets.

• Supports execution of hotel sponsored events, community/government relations activities, and press promotional activities.

• Helps manage external vendors and media agencies; Assists with review of PR leads from the continent PR Leader regarding which are the best media to promote the hotel.

• Supports the co-ordination of photography for F&B advertising, collateral and public relations purposes between the hotel, advertising agency and the regional field marketing teams.

• Assists with photo shoots for seasonal or festive promotions in partnership with the cluster or area marketing team.

May serve as a point of contact for regionally approved local photographers for food, amenity, and property imagery.

Direct Marketing and Collateral Development

• Assists with coordination and execution of Hotel and F&B printed materials.

• Controls quantity and inventory of all Hotel marketing collateral and verifies copies are filed in a comprehensive manner.

• Supports the production of all property, F&B display, and temporary signage in hotel public areas.

• Assists with the execution of F&B direct marketing activities.

• Verifies all collateral is as per brand standard guidelines and in compliance with Brand Standard Audit (BSA).

General

• Assists in the development, co-ordination and execution of all communications activities.

• Helps with the publication of hotel’s newsletter(s).

• Supports communications duties and functions as deemed necessary.

• Assists in the liaison and execution of joint F&B promotions.

• Works with the Manager of Marketing and Communication to verify the Hotel’s website and related websites are updated on a regular basis.

• Provides marketing assistance and act as a marketing subject matter expert for GMs, Sales Leaders and Managers, and Revenue leaders.

• Keeps abreast of competition and its collateral, advertising, and marketing efforts and constantly evolving digital and marketing trends.

• Performs other reasonable job duties as assigned by manager.