Qualification & Experience:
-
BBA/MBA with 3-4 years of experience in Media Planning experience, with leading agencies and client partners, preferably in Digital Media and E-Commerce management.
-
Exposure and experience in Offline media will be preferred.
Key Responsibilities:
-
Grow customer relationships across all digital channels. Typically involved in developing and executing an integrated consumer strategy across all digital channels, developing digital loyalty programs, and ensuring consistency in digital customer contact points.
-
Primary focus on creation and development of digital properties. Strategizing on enhancing engagement on digital assets. Contributing to all conventional marketing activities for brand building.
-
To assist the Media Lead in overall media strategy, agency management and sustenance led media approach.
-
To assist in driving B2C/B2B E-Commerce agenda for the organization.
-
E2E campaign management; activation, supervision and evaluation.
-
Internal capacity building and external stakeholder relationship management.
-
To assist and drive best planning practices and KPI management across online and offline.