Assistant Manager – New Product Development

Job Description:

I&K Enterprises, operating under the brands Nexton and De’LESH, is looking for a highly motivated and creative Assistant Manager – New Product Development (NPD) to join our dynamic Marketing team in Lahore.

The ideal candidate will play a key role in strategic market and consumer research, product innovation, and launch management to ensure continuous enhancement and success of our product lines.

Key Responsibilities:

• Conduct strategic market and consumer research to identify emerging trends and opportunities.
• Lead and support product design and innovation initiatives aligned with brand strategy.
• Manage cross-functional coordination for project development and product launch execution.
• Monitor post-launch performance and lead continuous product improvement efforts.
• Collaborate with marketing and sales teams for product positioning and communication.

Requirements:

• Education: BBA/MBA (Marketing / Strategic Management) or specialized certification in a relevant field.
• Experience: 2–4 years of relevant experience in product development, brand innovation, or marketing strategy.
• Location: Lahore

Application Deadline: November 2, 2025

For More Information:
Visit our websites: www.nexton.com.pk | www.delesh.com.pk

Job Type: Full-time
Work Location: In person

Note: Applicants are requested to review the eligibility criteria carefully and apply only if they possess relevant experience in product development and innovation management.

Job Type: Full-time

Pay: Rs120,000.00 - Rs150,000.00 per month

Work Location: In person