Assistant Marketing Manager

Role Overview

We are seeking a driven and results-oriented Assistant Manager – Marketing to join our growing team and support brand development across the Middle East and North Africa. The role blends strategic planning with hands-on execution, focusing on enhancing brand visibility, building customer engagement, and driving business growth across multiple product and service categories.

Key Responsibilities

Strategy & Planning

• Develop and implement marketing plans aligned with business objectives, sales goals, and product launches.
• Monitor industry trends, competitor activities, and customer behavior to identify growth opportunities.
• Define budgets, set KPIs, and track performance against targets.
• Provide insights and recommendations to improve strategies and outcomes.
• Support the design and rollout of new marketing projects and initiatives.

Brand Management

• Shape and maintain clear positioning for different product segments and target audiences.
• Ensure consistency of brand guidelines across campaigns and partner activities.
• Track and analyze brand performance reports, providing actionable recommendations.
• Prepare regular updates and insights on brand health and market impact.

Campaign Management

• Plan and lead integrated campaigns across digital, print, social media, outdoor, and event channels.
• Coordinate with agencies, distributors, and internal stakeholders to deliver high-impact campaigns.
• Measure effectiveness, report results, and refine future activities.

Digital Marketing

• Oversee websites, SEO/SEM initiatives, and social media platforms.
• Create and manage digital content calendars in collaboration with internal and external teams.
• Implement lead generation and CRM-based marketing campaigns, including email marketing and remarketing.
• Monitor digital performance metrics, optimize activities, and report outcomes.

Coordination & Events

• Work closely with internal departments such as sales, product, PR, after-sales, and content teams.
• Collaborate with regional partners and external agencies to align on marketing execution.
• Plan and manage events such as launches, trade shows, exhibitions, and customer engagement programs.

Qualifications & Skills

• Postgraduate degree in Marketing or related discipline from a recognized institution.
• Proven experience managing multi-channel marketing campaigns and delivering measurable results.
• Strong knowledge of digital marketing tools, platforms, and performance analytics.
• Ability to manage budgets and KPIs effectively.
• Excellent communication, leadership, and stakeholder management skills.
• Advanced proficiency in MS Excel, PowerPoint, and BI tools for reporting and analysis.
• Proactive, self-motivated, and adaptable, with the ability to thrive in multicultural environments.
• Willingness to travel as required.