Assistant Marketing Manager

Taqeef is a world-class provider of AC solutions in the Middle East. For 50 years Taqeef has been innovating to create new possibilities in the most challenging climates by pioneering game-changing AC technology in the region. From their origin story in 1972 as a single-source AC supplier formed in Abu Dhabi, Taqeef has evolved into the leading technologist in the cooling space, redefining comfort in homes, businesses, and communities in the UAE, Iraq and Morocco. Sustainability sits at the heart of all Taqeef HVAC solutions and by collaborating with brand partners Midea and O General, Taqeef has brought incredible products and partners together, improving people's lives and the planet, one degree at a time.

• Responsible for supporting and assisting the Senior Manager in various tasks related to the assessment, planning, implementation, and management of marketing initiatives. This role involves contributing to the development of innovative Marcom strategies, coordinating media and promotional activities, analyzing market trends, and collaborating with cross­ functional teams and external partners. This role supports achieving marketing objectives and driving brand recognition and growth for Taqeef and its brand partners.
• Assist in developing a marketing plan and calendar for the UAE market and overseas (Iraq and Morocco)
• Support in implementing and piloting the marketing activities in collaboration with the marketing team and partners (Media, PR, influencers, Merchandising, in-store branding...) in accordance with the defined budgets and Taqeef strategy.
• Measure the marketing activity's ROls and prepare marketing reports.
• Contribute to developing and implementing strategies to enhance Taqeef employer brand presence on our social media channels.
• Define and coordinate the media activities in collaboration with the advertising agencies.
• Lead social media strategy, focused on engagement, acquisition, and retention of brand advocacy.
• In coordination with the digital marketing agency, develop and execute digital marketing initiatives across various channels, such as social media platforms, mobile, SEO, SEM, and paid advertisement, to maximize lead generation and conversion.
• Develop and manage corporate or industry events and recommend best-in-class event marketing concepts, ensuring alignment with Taqeef objectives.
• Manage the production of the marketing materials with concerned parties, including leaflets, visuals, podiums, and flyers, and prepare necessary photo and video shoots, etc., in line with the brand's guidelines.
• Monitor marketing budget allocation and expenses related to marketing activities.

Some key soft skills & attributes required for this role

The ideal candidate will demonstrate:

• Strong multitasking ability with the capacity to manage multiple priorities simultaneously
• Creativity and out-of-the-box thinking, paired with curiosity and a proactive approach to problem-solving
• Maturity, discipline, and a high level of accountability in handling responsibilities
• Adaptability and flexibility to work effectively in dynamic environments
• Resilience and the ability to thrive under pressure while maintaining quality of work
• Independence in managing tasks end-to-end without requiring constant supervision
• A collaborative, team-oriented mindset with humility and no sense of hierarchy—willing to take on any task, big or small
• Comfort working in a lean, close-knit team environment
• Excellent command of written and spoken English; fluency in Arabic or French is preferred but not essential