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Assistant Store Manager
Mumbai, India
Key Responsibilities
- Store Leadership & Operations
- Support the Store Manager in overall store management including sales, customer service, operations, product, and team performance.
- Ensure daily operations are executed according to brand standards: stock management, security, grooming, CRM, after-sales service, and store maintenance.
- Lead by example on the sales floor to ensure smooth day-to-day operations and support team members as needed.
- Act as Store-In-Charge when the Store Manager is absent.
- Sales Performance & Customer Service
- Drive individual and team sales performance to achieve or exceed targets.
- Coach and motivate the sales team to deliver an exceptional, personalized customer experience.
- Lead and implement initiatives to grow and retain a strong client base, including developing VIP clients and acquiring new customers.
- Support and encourage clienteling initiatives and CRM activities across the team.
- Stay informed of market trends and provide relevant insights and buying feedback to the Store Manager.
- Monitor product sell-through to optimize inventory performance and seasonal sell-out (as per FIFO)
- People Development & Team Management
- Supervise, coach, and mentor sales staff through regular performance feedback, goal setting, and on-the-job development.
- Conduct regular floor observations, coaching sessions, and morning briefings.
- Foster a strong team spirit based on trust, mutual respect, discipline, and brand values.
- Ensure the team receives regular training in customer service, product knowledge, and selling techniques.
- Assist in organizing team activities and maintaining team morale, create a positive work environment.
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Handle basic disciplinary issues and escalate to the Store Manager or HR when necessary.
- Minimum 3–5 years of relevant management experience in luxury retail, fashion, or similar customer-facing industry.
- Fluent in English.
- Passionate about fashion, craftsmanship, and luxury service.
- Strong leadership, interpersonal, and communication skills.
- High level of professionalism, integrity, and discretion.
- Proficient in Microsoft Office.
- Flexibility to work retail hours, including weekends and public holidays.
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