Associate - Brand Designer

About Us

The Souled Store is a homegrown youth casual-wear brand founded in 2013. Today, we are one of India’s largest online merchandising platforms, with licensing partnerships including Disney, Warner Bros., WWE, IPL and Viacom18 among others.

We create products inspired by pop culture - superheroes, movies, TV shows cartoons—while also staying deeply rooted in evolving youth fashion and lifestyle trends. Alongside our core men’s and women’s apparel categories, we are actively expanding into new product lines such as activewear, Supima products, personal care (perfumes), footwear and backpacks.

While we began as a digital-first brand, we have steadily expanded into offline retail and currently operate 60+ stores across India, with further pan-India expansion underway.

The Souled Store was built on a simple belief: people do their best work when they love what they do. We believe work should be driven by ownership, curiosity, and leadership at every level - not just by titles. Over the years, we’ve built a team of like-minded individuals who work smart, take accountability, and grow with the business.

If you resonate with our culture and want to be part of an aggressively scaling, consumer-first brand, we’d love to have you join us.

Team & Position Summary

As an Associate - Brand Designer at The Souled Store, you will play a pivotal role in shaping the

visual identity and communication strategy of our brand. You will collaborate closely with the

design team and cross-functional partners to ideate, conceptualize, and execute design solutions that resonate with our target audience and align with our brand values. This role requires a blend of creative thinking, design expertise, and strategic insight to create impactful brand experiences across various touchpoints.

Roles & Responsibilities

Brand Development:

• Contribute to the development and evolution of our brand identity.
• Demonstrate a proactive approach to ideation, constantly exploring new concepts to

enhance the brand.

Graphic & Packaging Design:

• Create visually appealing designs for various marketing collateral, including packaging, collaterals and social media content.
• Embrace a fluid and adaptable creative process, allowing for spontaneous ideation and quick design iterations.
• Showcase a creative mindset when approaching packaging design challenges

Brand Development

• Contribute to the creation, refinement, and evolution of the brand identity across retail and packaging touchpoints.
• Bring a proactive, idea-first approach, constantly exploring fresh concepts to strengthen and elevate the brand.

Graphic & Experience Design (Retail)

• Design visually compelling marketing collateral, including packaging, print assets, and social media creatives.
• Work within a fluid and adaptable creative process, enabling spontaneous ideation and rapid design iterations for retail environments.
• Apply strong creative problem-solving skills to tackle packaging and experience design challenges with originality and insight.

Required Skills:

• Expertise in Adobe Creative Suite, with a focus on Photoshop and Illustrator.
• Uphold a high level of precision and attention to detail in all design work.
• Demonstrate the ability to maintain quality standards even in dynamic, fast-paced ideation

environments.

• Actively participate in brainstorming sessions and collaborative design processes.
• Adapt to changing project requirements and contribute innovative ideas to the team.
• Pop-culture knowledge is an added bonus.

Education & Experience

• Bachelor's degree in Graphic Design, Visual Arts, or a related field.
• 1-2 years of proven experience as a Brand Designer, with a strong portfolio showcasing the

ability to ideate on the go..

• Strong understanding of branding principles and design trends.
• Excellent communication and collaboration skills.
• Ability to manage multiple projects simultaneously and meet deadlines.