Associate Brand Manager

Position Summary:

The Associate Brand Manager (ABM) will play a key role in driving brand growth and strategy across our coffee portfolio. This position supports the development and execution of brand plans, new product innovation, and integrated marketing efforts across all consumer touchpoints. You’ll work closely with cross-functional teams to bring ideas to life and ensure flawless execution in market.

Essence of Role:

We’re looking for someone with an entrepreneurial mindset, a passion for coffee, and a deep curiosity about consumer behavior. You thrive in fast-paced environments, are highly self-motivated, and love solving complex challenges with creativity and data.

Key Responsibilities

Brand Strategy & Planning

• Leverage data and internal partners to shape short- and long-term brand strategies
• Support execution of brand plans and marketing tactics

Market & Competitive Analysis

• Analyze consumer trends, category dynamics, and competitive activity
• Leverage syndicated and internal data to uncover actionable insights

Innovation & Product Development

• Support new product initiatives from concept through launch
• Collaborate on positioning, packaging, pricing, and consumer testing
• Work cross-functionally with Sales, Supply Chain, Finance, Purchasing, and R&D

Event Coordination & Brand Activation

• Coordinate brand-related events, trade shows, and internal activations
• Manage logistics, timelines, and cross-functional communication to ensure seamless execution

Asset Management & Content Creation

• Manage brand assets and content across internal share sites and digital platforms
• Assist in the creation and organization of marketing materials, product images, and brand guidelines
• Ensure consistent branding and accessibility of materials for internal teams

Coupon & Promotion Support

• Assist with coupon creation, distribution, and tracking across retail and digital channels
• Collaborate with Sales and Shopper Marketing to support promotional initiatives

Budget & Profitability

• Contribute to business cases through forecasting and P&L modeling
• Track and manage brand budgets to optimize resource allocation

Marketing & Communications

• Assist in developing integrated marketing plans across media, digital, and shopper channels
• Write creative briefs and partner with agencies to guide execution and evaluate performance in collaboration with Senior Brand Managers

Performance Tracking

• Monitor brand and product performance using data and insights
• Provide regular updates to the market team, highlighting wins, challenges, and learnings

Other Duties

• Support ad hoc projects and initiatives as needed

Qualifications & Requirements:

Required Experience & Skills

• Bachelor’s degree required
• Minimum 2 years of experience in consumer goods (CPG), ideally in a consumer-centric company
• Strong project management and cross-functional collaboration skills
• Analytical mindset with experience in syndicated data (Circana/Nielsen preferred)
• Excellent communication and presentation skills
• Proficiency in Microsoft Office, especially Excel and PowerPoint

Preferred

• MBA or equivalent experience
• Passion for the food/beverage industry
• Experience with ecommerce is a plus
• Ability to manage multiple priorities in a fast-paced environment

Equal Opportunity Employer: disability / veteran. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ethnic origin, disability, or veteran status.

Massimo Zanetti Beverage USA is proud to be an equal opportunity employer and we are committed to creating an

inclusive workplace environment for our family of employees. MZB-USA recruits and advances qualified applicants

without regard to race, ethnic or national origin, gender, sexual orientation, genetic information, age, religion,

marital status, military service, veteran status, political affiliation, disability, or any other status protected by law.

MZB-USA also prohibits discrimination and harassment of any kind and is fully dedicated to the safety of its

workforce.

General Statement

This is a summary description of the general duties and level of work assigned to this position. It is not a full and comprehensive list of all possible responsibilities and tasks.

+++

About MZB-USA

Massimo Zanetti Beverage USA (MZB-USA) is the largest fully integrated coffee company in the U.S. delivering innovative solutions for foodservice, retail, and the workplace. We are also the leading private label coffee provider in North America. Our brands include Chock full o’Nuts®, Kauai Coffee®, Hills Bros.® coffee and cappuccino, Segafredo Zanetti®, and more. Parent company, Massimo Zanetti Beverage Group, is the largest privately held coffee group in the world and a global leader in the production of roasted coffee and office coffee brewers, with over 350 Segafredo Zanetti Espresso Café’s. Join our family of employees today!