Associate Brand Manager - Media & Comms

Associate Brand Manager - Media & Comms

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours.

Role reports to:

Senior Brand Manager Oral Care

Location:

North America, United States, New Jersey, Summit

Work Location:

Hybrid

What you will do

The Associate Brand Manager, Media & Communication is the owner of the brands’ national paid communications and public relation activations. Through this strategic and critical work, the ABM of Media & Communications will support the Senior Brand Manager of Activations in the management, planning, and execution of short and long-term business and marketing initiatives. The ABM of Media & Communications will work side-by-side with other peers as well as lead two agency partner teams to drive marketing activities and help fuel growth for the overall business.

Specific responsibilities include leading national communications strategy, public relations activities, and transcreating creative from the Global team, as well as assisting in development of business plans and execute against the business plan through various programs, all while partnering cross-functionally with sales, finance, operations, R&D, market research, agency partners and other functions necessary to accomplish strategic goals.

This role provides talent with the opportunity to expand leadership, brand management, consumer insight, analytical, and forecasting skills while shaping and leading key projects.

Core responsibilities include:

• Lead and partner with the Public Relations and Media agencies to develop communication plans and advertising to achieve business results

• Partner with Media team to monitor advertising performance to optimize return on investment

• Partner with Global team to ensure U.S. market needs are represented in the development of assets

• Ensure connectivity among channel leads (CP, Trade, PR, Organic Social, Media, etc) to create a seamless executional plan

• Provide streamlined direction on key communications when needed by cross functional partners

• Co-own the commercialization and in-market execution of product launches including partnering with sales management to plan and execute retail programs

• Collaborating with cross-functional teams that may include Sales, Market Research, Design, Packaging, Finance to develop and manage marketing objectives, goals and strategies

What We Are Looking For

Required Qualifications:

• A BA/BS degree is required; a Master’s in business or marketing specialization preferred

• A minimum of 3 years of marketing, sales or related experience in consumer related sector is required

• Ability to understand a consumer target and position a brand/project/innovation and manage projects is required

• Experience crafting successful advertising is required

• Has demonstrated success in leading cross functional partners and agency partners (especially writing insightful briefs that led to phenomenal consumer relevant work) is required

• Ready to operate independently and grow as a leader

• Strong financial and analytical acumen to provide context to media/comms decisions

Preferred Qualifications:

• Previous direct report experience a plus

• Very strong analytical capacity, and track record in driving business results is preferred

#LI-SR1

What’s in it for you

$110,500.00 - $156,000.00

This takes into account a number of factors including work location, the candidate’s skills, experience, education level & other job-related factors.

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.