Associate Business Analyst

Role: Associate – Business Analyst

Role Purpose:

Drive data-driven decision-making across Operations, Marketing, and Commercial functions by delivering strategic insights, financial analysis, and performance optimization . This role is critical in shaping business strategies, improving profitability, and enabling sustainable growth in a fast-paced quick commerce environment.

Key Responsibilities

Strategic & Financial Analysis

• Own the financial analytics framework for key business units, including revenue, cost-to-serve, and margin analysis.
• Develop profitability models for new initiatives, campaigns, and operational changes to support ROI-driven decision-making.
• Partner with Finance and Commercial teams to forecast, budget, and track performance against financial targets.
• Identify cost optimization opportunities across fulfillment, last-mile, and marketing spend.

Performance Measurement & Reporting

• Utilize dashboards and reporting systems to monitor KPIs across Operations, Marketing, and Commercial teams.
• Deliver regular and ad hoc performance reports with actionable insights for senior leadership.
• Conduct variance analysis to explain deviations from targets and recommend corrective actions.

Business Insights & Decision Support

• Create Category Management reports for weekly business reviews.
• Analyze customer behavior, order patterns, and market trends to inform pricing, assortment, and promotional strategies.
• Provide data-driven recommendations to improve operational efficiency, reduce costs, and enhance customer experience.
• Support strategic projects such as dark store optimization, last-mile efficiency, Marketplace, and new revenue streams.

Cross-Functional Collaboration

• Collaborate with Operations, Marketing, and Commercial leaders, translating data into business strategies.
• Work with technology teams to enhance data flow and ensure accuracy and accessibility of key metrics.

Key Performance Indicators (KPIs)

• Accuracy & Timeliness of Reports
• Impact of Insights on Financial Performance (e.g., cost savings, revenue growth)
• Forecast Accuracy
• Operational Efficiency Improvements