Associate Director of Sales- Holiday Inn Express Greater Noida

Your day to day
People

Manage daily sales activities, plan and assign work ensuring you always have the right staffing
numbers

Develop your team and improve their performance through coaching and feedback, and create
performance and development goals for colleagues recognise good performance

Train colleagues to make sure they hit hotel revenue goals to the standards we expect and have
the tools they need to work effectively

Recommend or initiate any HR elated actions where needed

Drive a great working environment for teams to thrive connect departments to create sense of
one team

Interact with outside contacts: guests, vendors, and other contacts as needed

Develop and maintain great working relationships with key clients and outside
contacts to increase revenue
Financial

Hit all personal/team sales goals and maximise profitability

Help prepare the departmental budget and financial plans including the hotel marketing plan

Create and implement sales plans that drive measurable incremental occupancy, increase
average rates, increase volume, food and beverage and banquet sales

Produce monthly reports and sales forecasts to analyse current/potential market and sales
trends, coordinate activities to increase revenue and market share and monitor performance to
ensure actual sales meet or exceed established revenue plan

Review monthly reports and sales forecasts to analyse current/potential market and sales
trends, coordinate activities to increase revenue and market share and monitor performance to
ensure actual sales meet or exceed established revenue plan

Create and develop special events and sales blitzes to showcase the hotel to potential clients.
Attend trade shows and major market events locally and nationally to promote new business and
increase sales and marketing opportunities for the hotel

Guest Experience

Provide guests with information (example: loyalty programmes, area attractions, restaurants,
facility information) to enhance guest experience

Schedule conventions and/or business group activities at the hotel and coordinate with other
hotel level departments to facilitate services agreed upon by the sales office and prospective
clients

Communicate to appropriate departments all pertinent information requirements and special
needs for arriving VIP’s, large groups, and other key guests

Lead marketing efforts to up sell guests on hotel services, offerings, and amenities
Responsible Business

Work closely with key business leaders, officials, and representatives of local community groups
within the city to ensure constant high profile exposure for the hotel

Effectively communicate and market aspects of the hotel that are sustainable or “green” and use
information to gain new business opportunities

Work with advertising agencies, consulting firms, and vendors to maximise advertising
investments and ensure ads represent brand identity

Raise the awareness and reputation of your hotel and the brand locally occasionally acting as
hotel representative for media related enquiree

Identify improvements to marketing activities and overall hotel sales performance and work
with other departments

Ad hoc duties unexpected moments when we have to pull together to get a task done
Accountability
This is the top sales and marketing job in a large, luxury, resort, or major flagship hotel. Hotel may
have multiple sites and facilities, high volume catering and/or convention facilities, and a large
number of VIP and special service guests. May manage a large number of professional level and
administrative sales, catering, and/or convention employee

Bachelor’s degree / higher education qualification / equivalent in marketing or related field

Four or more years of experience in a hospitality or hotel sales and marketing setting with direct
supervisory experience over a sales team

Strong knowledge of local businesses and business trends required

Must speak local language(s)

Other languages preferred