Associate Director - Residential Marketing

Be the change. Join the world’s most visionary developer.

Red Sea Global (RSG) is showing that there is a better way to positively shape the places we live, work and travel.

We are purpose-driven and committed to people and planet. Our transformative programs are a driving force to achieving Vision 2030, as well as leading the world towards regenerative tourism.

Join RSG and be part of the positive change for Saudi Arabia and the world.

Job Purpose

• The Associate Director - Residential Marketing will support in developing the residential marketing strategy.
• The main focus of the job is to develop luxury residential marketing propositions and luxury residential campaigns for all RSG Residential projects and assets, ensuring precision and creative excellence across all touchpoints.

Job Responsibilities

• Support the director in the creation and execution of local, GCC and international marketing strategy to drive buyer interest, leads and sales
• Manage agency relationships ensuring value, exceptional creative outputs and delivery of work on time
• Work closely with the corporate and destination marketing teams to ensure overall alignment on campaigns and activities
• Create compelling, elevated and luxury digital and offline marketing materials for the residential sales team to showcase residential projects to prospective buyers
• Work closely with operator brands on the production and approval of marketing collaterals and campaigns
• Working with event management agency, develop program of launches, events, exhibitions and activations to connect with UHNW and HNW audience – driving buyer leads
• Creation and refinement of an exceptional residential show suite experiences
• Working with corporate digital team, create and optimize the luxury residential presence across all RSG’s digital platforms
• Develop residential digital strategy and drive paid campaigns to generate leads and drive conversion
• Work with media agency to achieve focused reach and awareness for residential propositions
• Work with PR and Social Media agency to create a compelling content strategy that stimulates interest in RSG’s luxury residential propositions
• Develop brand partnerships and affinity programs with luxury brands with similar positioning to RSG
• Establish department KPIs to measure effectiveness and inform future investment decisions.
• Help define product, channel and customer strategies for each of the current and future residential assets within RSG.
• Manage the RSG Residential marketing budget and planning, working closely with the Chief Development Officer, sales, finance, investment and project management and development teams
• Focus on the delivery of individual and team performance objectives, providing the necessary leadership, support and guidance to the marketing team to help deliver set KPI’s

Policies, Systems, Processes, Procedures, Standards and Reports

• Follow all relevant functional policies, processes, standard operating procedures, and instructions to ensure that work is carried out in a controlled and consistent manner
• Assist in the preparation of accurate and timely functional MIS statements and reports to meet corporate and functional requirements, policies, and standards.

Safety, Quality & Environment

• Apply safety, quality and environmental management policies, procedures, and controls to ensure employee safety, legislative compliance, delivery of high-quality products/service and a responsible environmental attitude.

Continuous Improvement

• Contribute to the identification of opportunities for continuous improvement of department’s systems, processes and practices considering ‘international best practice’, improvement of business processes, cost reduction and productivity improvement.

Stakeholders

Internal

• Chief Development Officer
• Executive Directors of project developments
• Chief Marketing Officer
• Residential Sales Director
• Corporate and Destination marketing teams

External

• Residential Creative Agencies
• Hotel Brand Residential Marketing Teams.
• Public Relations and Social Media agencies
• Events agency
• Paid Media agency
• Consultants, Suppliers, other Service Providers

Job Requirements:

• Bachelor degree in marketing or business management.
• Must have luxury residential real estate project or residential resort Marketing experience on an international scale.
• Minimum of 6 years of prime residential development Marketing for major real estate developers or global property businesses.
• An understanding of UHNWIs and HNWIs real estate requirements from a marketing perspective.
• An understanding of and experience in the KSA and GCC luxury residential operating environments
• Excellent communication skills, fluent in English speaking and writing.
• International real estate experience.
• Residential Marketing expert able to create luxury residential marketing campaigns.
• Strategic thinker and action taker
• Excellent project management skills
• Collaborative and reliable
• Passion for working launch events and leading from the front
• Passion for on-time delivery
• Strong self confidence
• Ability to present and report
• Effective listening/questioning
• Team-player willing to take on a new challenge

For more information about Red Sea Global, visit:

• Website: https://www.redseaglobal.com/en
• YouTube: https://www.youtube.com/watch?v=6ySGZwubomw
• X (formerly Twitter): https://x.com/RedSeaGlobal