Associate Manager-Trade Marketing

Job Summary

The Trade Marketing Associate Manager supports business growth by planning and executing trade marketing initiatives across key accounts and general trade. The role analyzes promotions, sell-out data, and market trends to guide sales teams and optimize trade marketing investments. Responsibilities include monthly sales planning, forecasting, pricing coordination, and managing BDAs. The position also oversees sales performance tracking, trade claim approvals, inventory monitoring, financial reporting of TMI and gross contribution, and POSM execution through distribution partners. Overall, the role ensures effective trade strategies that enhance brand visibility and drive sales.

Roles & Responsibilities

Analysis
1. Customer wise promotion execution Vs Planned & its competitive analysis - Weekly
2. Taking sales team input on upcoming competition promotions by customer - Weekly
3. SKU wise sell-out data analysis on different RSP of sell out customers - Monthly / Quarterly
4. Vol Share analysis (AC Nelson) - Monthly

Tracking
1. Competition Promotion activities (KA) & brand wise net Prices (GT) ECO Tracking - Weekly & Monthly

Planning
1. Monthly Sales Plan by channel & Customer (KA) - Monthly
2. Brands / SKU wise volume forecast review - Monthly
3. TMI Spends - by channel & customer - Monthly
4. Pricing planning with Sales Team/TM - Monthly
5. BDA negotiation - ADHOC / on need basis
6. AOP Planning - Yearly

Operational
1. Sales target delivery - Monthly
2. Sales tracking by Customer/Channel/Brand - Daily
3. Customer wise Inventory status update to check sell out & to avoid D&E - Monthly
4. Trade Claim Review & approvals - Monthly
5. BDA Approvals - Annually / on ADHOC basis
6. Managing S&Ds ongoing issues & challenges - ADHOC / on need basis

Financials Management
1. TMI provisions - Twice a month
2. Brands wise GC Management and reporting - Twice a month

POSM
1. POSM execution in trade through S&Ds - On activity basis

KPIs

Work experience requirement

7+ years of related experience including specific trade marketing experience within the FMCG industry

Qualification

Competencies

Knowledge of Value Chain Management

Trade Marketing and Category management

Sales and Distribution Strategy Management

Consumer Behavior B2B and B2C

Knowledge of International and/or Local Laws and Regulations

Communicating effectively

Self and Team Management

Planning & Decision Making

Customer Centricity

Ownership & Result Orientation