Associate, Marketing and Communications

Associate (Market Research), Marketing and Communications

Department: Marketing and Communications

Entity: The Aga Khan University Hospital

Location: Karachi, Pakistan

Introduction:

The Aga Khan University Hospital (AKUH) is a not-for-profit health system with a quaternary care hospital in Karachi, and a nationwide presence through four Off-Campus Hospitals, 19 Medical Centres, more than 50 Pharmacies, and over 300 Laboratory sites across Pakistan. Extending care beyond hospital walls, AKUH also provides Home Healthcare Services. To ensure access for all, the Health System offers zakat and patient welfare support to those in financial need—benefiting 1.5 million patients in 2024 alone, with financial aid worth PKR 7.19 billion.

Renowned for its commitment to quality and patient safety, AKUH is accredited by the Joint Commission International (JCI) as an Academic Medical Centre—one of the highest global standards in healthcare. Its Clinical Laboratories are accredited by the College of American Pathologists (CAP), further affirming the accuracy and reliability of its testing services, while all four Off-Campus Hospitals are certified at SafeCare Level 5.

AKU is an equal opportunity employer and is committed to safeguarding and aims to adopt appropriate standards for safeguarding and promoting a respectful relationship with and between all faculty, staff, trainees, volunteers, beneficiaries, wider communities, and other stakeholders with whom it works, including children and vulnerable adults and expects all employees/trainees and partners to share this commitment

Responsibilities:

• Support and execute quantitative and qualitative market research studies, including survey programming, data collection, analysis, and reporting.
• Manage sampling, data collection oversight, cleaning, and reporting for Patient Satisfaction–Experience Surveys (PSS) on a quarterly and annual basis.
• Conduct competitor and market intelligence studies, including pricing analysis, service benchmarking, and mystery shopping.
• Prepare weekly, monthly, quarterly, and annual research and performance reports for leadership review.
• Lead and manage the work of Research Assistants, data collectors, volunteers, and interns to ensure timely and quality outputs.
• Conduct primary and secondary research including surveys, interviews, focus groups, and literature reviews.
• Maintain and update research databases, sampling frameworks, and email lists to ensure accurate data management.
• Collate and analyse feedback from patients and campaigns to generate actionable market insights for MarCom.
• Collaborate with the Marketing team to support evidence-based communication and campaign planning.
• Ensure data integrity, confidentiality, and compliance with institutional research and reporting standards.
• Contribute to continuous improvement of research processes, tools, and methodologies.

Requirements

You should have:

• A Bachelor’s or Master’s degree, preferably in Business Administration, Marketing, Economics, Statistics, or Market Research.
• At least 2 years of hands-on experience in market research, data analysis, or related analytical roles. Experience with healthcare or service industry research will be an added advantage.
• Strong understanding of primary and secondary research methodologies, including survey design, sampling, and data analysis.
• Proficiency in MS Excel, MS PowerPoint, and statistical tools such as SPSS or equivalent software.
• Ability to analyse quantitative and qualitative data to derive actionable insights.
• Excellent written and verbal communication skills in English and Urdu.
• Strong mathematical aptitude and ability to apply analytical formulas effectively.
• Impeccable attention to detail, accuracy, and data integrity.
• Strong organisational and time-management skills with the ability to manage multiple projects simultaneously.
• A proactive, responsible, and ethical approach to work, demonstrating honesty and integrity at all times.

Comprehensive employment reference checks will be conducted.