Associate Marketing Manager, CRM & Lifecycle

Peet's Coffee, a renowned and premium coffee roaster, is dedicated to sourcing the finest beans and crafting exceptional coffee experiences for our customers. With a rich heritage dating back to 1966, Peet's Coffee is committed to delivering unparalleled coffee and tea products, and we're looking for a Digital Content Manager to join our dynamic marketing team.

We’re seeking an Associate Marketing Manager, CRM & Lifecycle to own execution for our Peetnik Rewards loyalty program. You’ll design, build, and optimize batch campaigns and automated lifecycle journeys across email, push, SMS, and in-app—partnering with design, product, retail operations, and other marketers to drive adoption, engagement, and retention. This is a full-time, exempt level role.

To succeed in this position, you will:

• Develop & execute end-to-end CRM & lifecycle programs (batch and automated) across adoption, retention and winback, translating business goals into clear KPIs to measure outcomes.
• Own the lifecycle & CRM calendar, balancing strategic vision (segmentation, messaging, offers, cadence) with flawless execution. Develop creative briefs for campaigns, partnering with the design team to ensure creatives meet campaign goals.
• Segment & personalize communications—analyze member behavior to build targeted audiences, tailor messages and offers, and continuously test (A/B and multivariate).
• Leverage data & reporting—define KPIs, build dashboards, mine campaign performance for insights, and deliver regular, actionable reviews that inform optimization.
• Partner cross-functionally with design, product, data insights, retail operations, and customer service to align on objectives, creative assets, and technical requirements.
• Drive simultaneous projects—manage timelines, reviews, and delivery for multiple campaigns without dropping the ball.
• Communicate clearly—present strategies, results, and recommendations in writing and in person, building credibility and buy-in across marketing and retail.
• Iterate rapidly—test boldly, learn quickly, and apply process improvements to maximize member value.
• Drive multiple campaigns in parallel—managing timelines, stakeholder reviews, and delivery.

To succeed in this position, you are:

• Fully engaged with a positive attitude
• An effective communicator verbally and in writing
• Self-motivated and always looking for new ways to contribute
• Highly organized and detail-oriented
• Able to multitask while meeting daily deadlines
• Effective at time management, planning, and prioritization

To succeed in this position, you have:

• Bachelor’s degree
• 3+ years CRM, lifecycle, or retention marketing experience
• Hands-on experience with a modern CRM platform (e.g. Iterable, Salesforce Marketing Cloud, Klaviyo), including coding HTML campaigns
• Proven track record with A/B (and ideally multivariate) testing and performance analysis
• Strong Excel/SQL skills or comfort with reporting and analytics tools (Looker, Tableau, etc.)
• Exceptional written and verbal communication
• Self-starter attitude and passion for continuous optimization
• Bonus: Prior experience with loyalty programs

Peet’s Home Office is a Hybrid worksite, which requires any Home Office employees to work onsite a minimum of 3 days/ week (Emeryville, California).

At Peet’s we hire the best people and are committed to supporting our employees and rewarding them for their work. The target annual base salary range for this position is $89,000 - $100,000. The actual base salary offered depends on a variety of factors, which may include, as applicable, the applicant’s qualifications for the position; years of relevant experience; specific and unique skills; level of education attained; certifications or other professional licenses held; other legitimate, non-discriminatory business factors specific to the position; and the geographic location in which the applicant lives and/or from which they will perform the job. Peet’s offers a generous benefits package to full-time employees, which includes comprehensive health, dental and vision plans; a superior 401(k) plan, various paid time off programs; employee discount/perks; life insurance; disability insurance; flexible spending accounts; and an employee referral bonus program.