Associate Product Manager(APM)

EnglishBhashi is a revolutionary language learning platform that empowers individuals to enhance their spoken skills. As a Product-Based EdTech Company, we are dedicated to delivering hyper-personalized and impactful learning experiences. With ambitious goals for scaling, innovation, and user engagement, we’re looking for a driven and versatile Product & Growth Intern to join our dynamic team.

This is a high-ownership, founder-style role; you will shape the product from the ground up.

Location: HSR, Bengaluru

Working: Monday to Saturday

What You'll Do

This is a dynamic role that will require you to wear multiple hats and work across various domains, including product development, marketing, research, and design. Key responsibilities include:

Product Discovery & User Research

• Conduct deep user research with Tier 2/3/4 learners (interviews, surveys, usability tests).
• Identify real user pain points, behaviors, and motivations.
• Analyze competitor approaches and global learning models.
• Convert insights into product requirements, hypotheses, and new feature ideas.
  
  

Product Development & Execution

• Write user stories, feature specs, and acceptance criteria.
• Work closely with engineering & design to build quickly and iterate fast.
• Support in creating wireframes and prototypes (Figma familiarity preferred).
• Own sprint planning, QA cycles, and post-release performance analysis.
  
  

Analytics, Metrics & Funnel Optimization

• Track product usage via analytics tools like Amplitude, Mixpanel, Firebase, or GA.
• Use Microsoft Clarity for heatmaps, session replays, and friction mapping.
• Identify drop-offs, friction points, and user behavior patterns.
• Own dashboards, cohort tracking, and metric-driven decision-making.
  
  

MarTech, Engagement & Lifecycle Automation

• Use lifecycle marketing tools like CleverTap, MoEngage, or WebEngage (must-have).
• Build automated journeys, push notifications, in-app messaging, and retention flows.
• Experiment with segmentation, nudges, and habit loops.
• Improve onboarding, activation, and long-term retention.
  
  

Gamification & Product-Led Growth

• Contribute to streaks, missions, rewards, and daily motivation loops.
• Optimize practice modules and engagement-driven learning workflows.
• Collaborate with content & community teams to enhance daily active usage.
  
  

Documentation, Roadmaps & Strategic Ops

• Maintain product documentation, sprint boards, and feature trackers.
• Prepare product briefs, pitch decks, and quarterly product plans.
• Support the founder with investor, grant, or accelerator documentation.
  
  

Brand, Content & Community

• Contribute to LinkedIn posts, product stories, and brand updates.
• Collaborate with the community team to gather qualitative insights.
• Track content performance and optimize communication flows.
  
  

Must-Have Experience

What We’re Looking For

• Strong hands-on experience with CleverTap / MoEngage / WebEngage (Automation flows, journeys, segmentation, push campaigns, retention loops)
• Practical experience with product analytics tools like Amplitude, Mixpanel, Firebase, Google Analytics, and Microsoft Clarity
  
  

Core Requirements

• 6-12 months of experience in product, growth, UX, or MarTech roles.
• Strong analytical and problem-solving skills.
• Familiarity with agile workflows and rapid iteration.
• Working knowledge of Figma or design fundamentals.
• Experience with tools like Notion, Trello, or Jira.
• Excellent written & verbal communication.
• High bias for action and comfort with ambiguity.
• Ability to think in funnels, cohorts, and user journeys.
  
  

Bonus

• Experience in EdTech or consumer apps for Tier 2/3/4 audiences.
• Understanding of metrics like DAU, retention, activation, funnels, LTV.
  
  

Skills: webengage,mixpanel,metabase,amplitude,ui/ux design basics,user research,figma,wireframing,moengage,firebase,google analytics,competitor research,clevertap