Asst. Marketing Manager (Luxury-Retail)

Job Description

Position Summary/Job Purpose: We are looking for a Marketing Manager with a Fashion background. Candidate should have a passion for fashion/sports, a talent for leadership and a drive for success, talented, dynamic leaders who are passionate about Fashion.

Essential Functions/Responsibilities

1. Marketing Strategy Development:
   • Create and implement comprehensive marketing strategies to enhance brand visibility and awareness across multiple channels.
   • Develop and oversee marketing campaigns, ensuring alignment with business objectives and brand guidelines.
2. Budget Management and Financial Analytics:
   • Develop and manage the marketing budget with strong financial oversight.
   • Analyze marketing performance metrics and adjust strategies to optimize ROI.
3. Customer Relationship Management (CRM):
   • Utilize CRM tools to manage and nurture customer relationships.
   • Analyze customer data to drive targeted marketing efforts and improve engagement.
4. Graphic Design and Brand Management:
   • Apply graphic design skills to create compelling visual content.
   • Oversee brand management activities to ensure consistent messaging and brand integrity.
5. Digital Marketing Proficiency:
   • Implement and optimize digital marketing strategies including SEO, SEM, social media, and email marketing.
   • Stay updated on digital marketing trends and technologies.
6. Influencer Marketing:
   • Develop and execute influencer marketing strategies, with a focus on influencers in the UAE market.
   • Build and maintain strong relationships with influencers to drive brand engagement.
7. Public Relations and Stakeholder Management:
   • Manage PR agency relationships to ensure effective media coverage and brand representation.
   • Cultivate positive relationships with internal and external stakeholders.
8. Event Management:
   • Plan and execute marketing events and promotions to drive brand awareness and customer engagement.
   • Coordinate logistics, manage event budgets, and ensure successful event execution.
9. Flexibility and Adaptability:
   • Adapt marketing strategies to respond to changing market conditions and business needs.
   • Demonstrate flexibility in handling a variety of tasks and challenges.
10. Team Leadership:
    • Lead, mentor, and manage a team of 5 marketing professionals.
    • Foster a collaborative and high-performance work environment.

Preferred Qualifications:

• Bachelor's degree in marketing, Business Administration, or a related field (master's degree preferred).

Employment Standards Minimum Qualification required:

• Bachelor's Degree or Diploma in Marketing.

Experience:

• 5-10 years' experience in marketing within a fast-paced marketing environment.

Required Knowledge, Skills, Abilities and Attributes:

• Previous luxury retail background and a strong understanding of the Middle East region
• Team Managing Experience
• Ability to set and execute marketing strategies
• Ability to deal with media and PR agencies
• Experienced in identifying and handling Social Media Influencers
• Digital Marketing understanding
• Budget management responsibility
• Strong organisation and communication skills
• Product Knowledge & Business Acumen
• Discretion and Confidentiality

Benefits:

• Competitive salary and performance-based bonuses
• Comprehensive benefits package, including health insurance and family benefits
• Employee discounts on luxury merchandise
• Opportunities for professional development and career growth
• A dynamic and supportive work environment