Automotive Marketing Executive

Job Title: Automotive Marketing Executive

Job Summary:
The Automotive Marketing Executive will be responsible for planning, executing, and managing marketing activities to promote the company’s Automobile Brands and services. The role includes creating effective marketing strategies, coordinating campaigns, managing social media platforms, and enhancing brand visibility to drive customer engagement and sales.

Key Responsibilities:

Marketing & Branding

• Develop and implement marketing plans to promote vehicles, services, or automotive products.
• Conduct market research to identify customer needs, competitor activities, and emerging trends.
• Assist in creating promotional materials, brochures, digital ads, and showroom displays.
• Coordinate marketing campaigns, events, and product launches.

Social Media Management

• Manage all social media platforms (Facebook, Instagram, TikTok, X, YouTube, etc.).
• Create engaging posts, reels, stories, and paid advertisements to promote inventory and services.
• Respond to customer queries, comments, and messages professionally and promptly.
• Track social media performance through analytics tools and optimize strategies for better reach and engagement.

Content Creation

• Capture photos and videos of vehicles for marketing purposes.
• Write captions, descriptions, and promotional content aligned with the brand identity.
• Work with designers or agencies to produce high-quality visuals when required.

Lead Generation & Sales Support

• Generate qualified leads through digital campaigns and online inquiries.
• Coordinate with the sales team to ensure timely follow-up of leads.
• Maintain an updated database of leads, campaigns, and marketing performance reports.

Coordination & Administration

• Collaborate with management to align marketing goals with sales targets.
• Monitor marketing budgets and ensure cost-effective practices.
• Prepare weekly and monthly marketing performance reports.

Qualifications & Skills:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum 1–3 years of experience in automotive / digital marketing (preferred).
• Strong knowledge of digital marketing tools and social media platforms.
• Excellent communication, creativity, and content creation skills.
• Basic photography/videography skills are an advantage.
• Ability to work independently and manage multiple tasks.

Key Competencies:

• Creativity and attention to detail
• Strong organizational and time-management skills
• Customer-focused approach
• Data-driven decision-making

Job Type: Full-time