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Back-End Developer (Optimizely CMS/ CMP & Personalization Integration)
Abu Dhabi, United Arab Emirates
We have an urgent requirement for Back-End Developer (Optimizely CMS/ CMP & Personalization Integration)for one of our client based in Abu Dhabi UAE, (PWFH)
Experience with Optimizely CMS 12+, CMP, and Personalization-- Must
Familiarity with Optimizely Service API, Content Delivery API, CMP APIs, and CR APIs- -Must
Customize Optimizely CMS features (content types, blocks, workflows)- -Must
C#, .NET Core, ASP.NET MVC, Web API-- Must
Responsibilities
Experience with Optimizely CMS 12+, CMP, and Personalization-- Must
Familiarity with Optimizely Service API, Content Delivery API, CMP APIs, and CR APIs- -Must
Customize Optimizely CMS features (content types, blocks, workflows)- -Must
C#, .NET Core, ASP.NET MVC, Web API-- Must
Responsibilities
- Customize Optimizely CMS features (content types, blocks, workflows).
- Implement integrations with CMP (Content Marketing Platform) for content planning and publishing.
- Develop APIs to connect CMP with CMS, CRM, and DAM systems.
- Configure and implement Content Recommendations & Personalization rules.
- Handle event tracking, user profile data, and personalization logic on the server side.
- Ensure platform performance, scalability, and compliance with data regulations.
-
Collaborate with front-end teams to deliver personalized experiences.
- Strong programming in C#, .NET Core, ASP.NET MVC, Web API.
- Experience with Optimizely CMS 12+, CMP, and Personalization.
- Familiarity with Optimizely Service API, Content Delivery API, CMP APIs, and CR APIs.
- Hands-on experience with tracking data pipelines and analytics integrations.
- Strong understanding of personalization concepts, customer segmentation, and content affinity.
-
Familiarity with Azure cloud hosting and deployment pipelines.
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