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Be Bodywise - Senior Manager Influencer Marketing

Thane, India

Senior Manager – Influencer Marketing - Be Bodywise

We’re looking for a Senior Manager – Influencer Marketing to lead all influencer initiatives for Be Bodywise. This role requires a mix of strategic thinking, execution excellence, and team leadership. You’ll own a multi-crore quarterly budget, manage a team, and drive influencer-led growth across key products.

You will work closely with Brand, Category, Channel and E-Commerce teams to ensure influencers drive not just awareness, but also business impact.

Influencer Strategy & Leadership:

Build and execute the influencer marketing roadmap for Be Bodywise
Own quarterly budget planning, allocation, and optimization
Lead product GTMs through influencer-first strategies

Campaign Planning & Execution:

Own the end-to-end execution of influencer-driven campaigns
Deliver high-quality, on-brand content that resonates with consumers
Continuously experiment with content formats and platforms to maximize impact
Develop compelling campaign narratives
Oversee product seeding initiatives to maximize visibility and trial among influencers

Partnerships & Relationships:

Build and nurture strong relationships with creators, agencies, and external partners
Negotiate contracts and ensure smooth execution with external stakeholders
Develop long-term partnerships that strengthen brand credibility and reach

Performance Analytics & Optimization:

Define KPIs for influencer collaborations and track performance metrics
Leverage insights and data to optimize future campaigns, ensuring continuous improvement
Present performance reports and actionable recommendations to senior leadership

Team Leadership:

Lead, mentor, and grow a team of influencer marketing professionals
Drive team independence, accountability, and creative problem-solving
Foster a culture of experimentation, learning, and speed

Cross-Functional Collaboration:

Work closely with Channel, Category, Brand and E-commerce teams to align influencer marketing with overall brand priorities
Sync on product focus, seasonal priorities, and platform dynamics
Feed influencer learnings back into broader brand-building efforts

What We’re Looking For:

6–9 years of experience in influencer marketing
Strong understanding of D2C brands and performance-driven influencer campaigns
Proven ability to manage large budgets and scale influencer programs
Strong people management and leadership experience
A creative thinker with a data-driven mindset
Thrives in a fast-paced, high-growth environment with a high bias for action

Why Join Us:

Lead influencer marketing for one of India’s fastest-growing brands
Opportunity to drive impact at scale across multiple product categories
Be part of a young, ambitious, high-ownership team shaping the future of health & wellness in India

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