Branch Manager

The Brand Manager is the guardian of the brand across all touchpoints. This role ensures brand consistency, commercial alignment, and execution excellence across operations, marketing, product, and guest experience. The Brand Manager translates brand vision into clear systems, standards, and performance.

Scope of Role

• Brand strategy, positioning, and guardianship
• Cross-functional alignment (Operations, Marketing, Culinary, Supply Chain)
• Product, menu, and concept governance
• Guest experience and brand standards
• Performance monitoring and continuous improvement

Key Performance Measures

• Brand consistency scores across locations
• Guest feedback, reviews, and brand sentiment
• Successful execution of campaigns and launches
• Menu and product performance
• Alignment between brand intent and operational delivery

Core Responsibilities:

• Brand Strategy & Standards
• Product & Menu Alignment
• Cross-Functional Leadership
• Performance & Continuous Improvement

Required Knowledge & Skills

• Strong brand and commercial acumen
• Experience in F&B or hospitality brand management
• Ability to balance creativity with operational discipline
• Strong leadership and stakeholder management
• Data-driven decision making

Training & Development

• Brand systems and governance training
• Leadership and strategic planning development
• Ongoing market and trend exposure

Authority & Escalation

• Final authority on brand standards and brand execution systems
• Approve or reject brand-facing initiatives and materials
• Escalate strategic risks, repeated brand breaches, or reputational issues to Ownership

Job Type: Full-time

Application Question(s):

• What are your salary expectations?