Brand And Community Marketing Lead

The Role
Please apply only if you include a cover letter that addresses all the key points in this job description. About Us: Leader in the outdoor furniture industry, renowned for our innovative designs and exceptional customer experience. We are looking for a dynamic Brand & Community Marketing Lead to help us remain at the forefront of the market and continue building a deeply connected customer community. About the Role: In this role, you’ll be the driving force behind our brand’s presence and community spirit. We need someone who is not only highly qualified but also a natural relationship-builder who can create a welcoming, family-like atmosphere for our clients. Key Responsibilities: • Lead with Vision: Keeping our brand ahead of the curve by developing innovative marketing strategies and ensuring we remain industry leaders. • Build Connections: Be proactive in forming strong relationships with interior designers, influencers, and clients, making them feel like part of the GrassItUp family. • Create Community: Host exclusive events and experiences that foster a sense of belonging and loyalty among our customers. • Attention to Detail: We’re looking for someone with a meticulous, detail-oriented mindset who takes pride in perfection. • Stay Positive: Bring a cheerful, upbeat personality to the team and to our clients, ensuring every interaction is welcoming. Qualifications: • A bachelor’s degree in Marketing, Business Administration, or a related field is required; a master’s degree (MBA) is a plus. • Proven experience in a marketing or PR leadership role, ideally within a luxury or lifestyle brand. • Certification in digital marketing tools or AI-driven analytics is highly desirable. If you’re ready to lead our marketing efforts, build lasting connections, and keep GrassItUp at the top, we’d love to hear from you!

Requirements

• Experience and Background: The ideal candidate should have solid experience in marketing or public relations, preferably within a luxury, lifestyle, or high-end brand environment. They should be well-versed in building strong brand communities and fostering deep customer loyalty. • Education: A bachelor’s degree in Marketing, Communications, Business, or a similar field is required. An advanced degree, such as an MBA, is an added advantage. • Personal Traits: This person should be naturally personable, warm, and approachable, with a talent for relationship-building. A positive, upbeat personality is key, ensuring that every interaction feels welcoming and engaging. • Skills and Competencies: The candidate should be a creative thinker with excellent communication skills, both written and verbal. They should be detail-oriented and skilled at organizing events and experiences that resonate emotionally with customers. • Language Skills: While not mandatory, proficiency in Arabic would be a strong plus, allowing for deeper engagement with a diverse community.

About the company
Grass it up sophisticated clienteles demands durable high quality product with unique design that stands out from the others and to preform under the harsh weather elements that it is experienced in the middle east. Hence our designers scrutiny in selecting Brands and materials to meet Grass it up high expectation is among the toughest selection in the markets. Grass it up carry carefully selected brands from Belgium, Italy, France, and 1st qulity China Brands.