Brand Executive

About GMG

GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, food and health sectors. Its vision is to inspire people to win in ways that make the world better. Today, GMG’s investments span across four key verticals: GMG Sports, GMG Food, GMG Health, and GMG Consumer Goods. Under the ownership and management of the Baker family, it has become a leading global company, affiliated with the world’s most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands into its markets.

About the Role

GMG is looking for a proactive and analytical Brand Executive to support brand growth across the Mono Brands Common Sports division. The role requires a strong understanding of the GCC consumer and retail sports marketplace, with hands-on involvement in brand execution, performance analysis, buying coordination, and cross-functional collaboration.

Key Responsibilities

Brand Execution & Governance

• Support the Brand Manager in executing brand goals, vision, and seasonal strategies across all channels.
• Ensure brand guidelines are consistently implemented and brand image remains strong across DTC, E-commerce, multi-brand stores, and wholesale channels.
• Identify business and brand gaps and recommend improvements to maintain competitive advantage.

Market Intelligence & Performance Analysis

• Analyze historical data and current trends to identify growth opportunities and risks.
• Conduct market research and competitor analysis to understand consumer behavior, market trends, and competitor activity.
• Track and evaluate brand KPIs including category mix, sell-through (in-season and core), price points, Pareto analysis, SKU efficiency, and YTD performance.
• Share data-driven insights and recommendations with the Senior Brand Manager on a weekly and monthly basis.

Buying & Order Support

• Support order consolidation and review purchases by category to ensure alignment with brand targets, contractual obligations, and product mix.
• Create article master POs during seasonal order placement.
• Develop selling tools such as Trasix e-catalogues, including pricing and segmentation, to support internal teams and external partners during buy cycles.

Cross-Functional Collaboration

• Work closely with internal stakeholders including logistics, marketing, e-commerce, DTC, multi-brand stores, and brand principals.
• Communicate, consolidate, and follow up on product requirements and insights derived from sales and store performance data.
• Assist in developing consumer-focused customer segmentation across DTC, multi-concept, and wholesale channels.

Showroom & Sample Coordination

• Coordinate seasonal showroom setup with RBM and Go-To-Market teams.
• Follow up with brand principals and logistics teams to ensure timely receipt of samples.
• Maintain vendor relationships and support product demonstrations and sample reviews.

General Responsibilities

• Handle ad-hoc administrative and coordination tasks as required.
• Stay updated on industry trends, best practices, and innovative approaches to enhance brand positioning and visibility.

Qualifications & Experience

• Bachelor’s degree in Business Management, Fashion, Buying & Merchandising , or equivalent.
• 3 years of relevant experience in a Brand Executive, Assistant Buyer, or Buying Coordinator role.
• Strong understanding of brand management principles and retail sports industry trends.
• Solid analytical skills with the ability to interpret data and generate actionable insights.
• Strong communication, coordination, and project management skills.
• Ability to manage multiple tasks in a fast-paced environment.