Digital Marketing Specialist

Key Responsibilities:

 Develop and execute paid advertising campaigns across multiple platforms (Google, Meta, LinkedIn, etc.) with a focus on performance and ROI.

 Optimize SEO strategies to improve organic traffic and search engine rankings.

 Design and implement omnichannel marketing campaigns that integrate paid, owned, and earned media.

 Use marketing automation tools to create seamless workflows and maximize lead generation efforts.

 Conduct ongoing analysis and reporting of campaign performance, making data-driven adjustments as needed.

 Stay up to date with the latest digital marketing trends, platforms, and best practices, applying them to improve overall marketing efficiency.

 Collaborate with cross-functional teams including content, design, and sales to ensure cohesive campaign execution.

 Ability to rank competitive keywords in UAE and GCC markets.

 Knowledge of content distribution across blogs, classifieds, and social media.

 Strong analytical and reporting skills

Requirements:

 4+ years of hands-on experience in paid advertising (Google Ads, Meta Ads, LinkedIn Ads, etc.), email marketing, and marketing automation.

 Proven track record of running high-conversion, data-driven marketing campaigns.

 Expertise in using marketing automation tools ( Zapier, Mailchimp etc.) and AI-driven tools for lead generation and campaign optimization.

 Strong understanding of omnichannel marketing strategies and execution.

 Familiarity with Wix (website development platform) and website content updates.

 Proficiency in Canva and Photoshop

 Excellent analytical skills with a data-driven mindset.

 Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.

Job Type: Full-time

Pay: AED4,000.00 - AED5,000.00 per month