The Content Writer & Marketing Specialist will be responsible for creating high-quality, technically accurate content for our software products and solutions. In addition to writing technical articles, blogs, product descriptions, and white papers, the candidate will also design and create marketing materials (brochures, flyers, etc.) and manage social media marketing campaigns. This role will involve working closely with both the marketing and product teams to ensure that all content is aligned with the company’s brand and objectives.
Key Responsibilities:
- Technical Content Writing: Write and edit technical content about the company's software products, solutions, and services, including blogs, case studies, product documentation, and white papers.
- Marketing Material Creation: Design visually appealing marketing materials such as brochures, flyers, email campaigns, and other promotional content using design software like Canva, Adobe Illustrator, or similar tools.
- Social Media Marketing: Develop and manage social media campaigns to increase brand awareness, engagement, and leads. This includes creating posts, scheduling content, and analyzing performance across platforms such as LinkedIn, Facebook, Instagram, and Twitter.
- SEO & SEM: Write SEO-optimized content and ensure the company’s website and blogs rank high in search engines. Work on strategies to improve organic and paid traffic.
- Brand Alignment: Ensure that all content adheres to the company's brand guidelines, tone, and messaging strategy.
- Collaboration: Work with the sales, product, and design teams to develop content that supports business goals and product launches.
Qualifications:
- Experience: 3 to 5 years of experience in content writing for the software or technology industry.
- Skills:
- Strong writing skills with the ability to explain complex technical concepts in a clear and engaging way.
- Proficient in creating marketing content (blogs, brochures, social media posts, email campaigns, etc.).
- Experience with social media platforms and tools like Hootsuite, Buffer, or similar for scheduling and content management.
- Basic knowledge of design tools (Canva, Adobe Suite, etc.) to create engaging marketing materials.
- Understanding of SEO principles and best practices.
- Education: Degree in Marketing, Communications, Computer Science, or a related field is preferred.
- Language Skills: Excellent command of English (Arabic proficiency is a plus).
- Visa: Must have a valid sponsored visa to be considered for this role.
Job Type: Full-time
Pay: AED2,500.00 - AED3,000.00 per month
Application Question(s):
- Are you on Sponsored / Freelance Visa ?