DIGITAL MARKETING MANAGER (PAID ADS & E-COMMERCE)

We are looking for a results-driven Digital Marketing Manager with strong expertise in paid advertising and e-commerce platform management. The ideal candidate will be responsible for planning, executing, and optimizing paid campaigns while managing and scaling our online store performance.

Key Responsibilities

• Plan, manage, and optimize paid advertising campaigns (Google Ads, Meta/Facebook Ads, Instagram, TikTok, etc.)
• Manage and optimize e-commerce platforms (Shopify, WooCommerce, Amazon, or similar)
• Monitor ROAS, CPA, conversion rates, and overall campaign performance
• Develop ad creatives, audience targeting strategies, and A/B testing plans
• Coordinate with design and content teams for ads and landing pages
• Track sales, traffic, and customer behavior using analytics tools
• Manage product listings, pricing, promotions, and inventory coordination
• Prepare performance reports and provide actionable insights
• Stay updated with digital marketing and e-commerce trends

Required Skills & Qualifications

• Proven experience in paid ads management
• Strong knowledge of e-commerce platforms
• Experience with Google Analytics, Meta Ads Manager, Google Ads
• Understanding of conversion tracking, pixels, and funnels
• Analytical mindset with data-driven decision-making
• Good communication and project management skills

Preferred Qualifications

• Experience scaling e-commerce brands
• Knowledge of email marketing and remarketing strategies
• Basic understanding of SEO and CRO
• Experience managing monthly ad budgets

Job Types: Full-time, Permanent, Contract