Brand Communication Executive

Job description

Brand Communication Executive

Job description

The ideal candidate is a passionate, self-motivated, and detail-oriented team player who is committed to the success of our customers. You will focus on growing and developing existing clients, as well as generating new business by identifying, implementing, and executing new strategies.

Responsibilities

A Brand Communication Executive will typically:

· Write press releases, news stories, articles, case studies, and product pieces.

· Pitch press releases and feature ideas by phone or email to national, regional, and trade journalists, across print, broadcast, and online, to interest, them in covering their clients’ stories.

· Respond to phone calls and emails from journalists.

· Arrange interviews and editorial meetings with key journalists for clients’ spokespeople - in person or over the phone - and facilitate these meetings where appropriate.

· Monitor media coverage and report results to the wider team and clients.

· Attend client events and industry conferences.

· Handle clients’ social media accounts such as their Twitter, Facebook, or LinkedIn page.

· Deliver analytics reports on social media, reporting on traffic, engagement, and follower figures.

· Brainstorm fresh ideas for PR campaigns.

Key Skills

· English language fluency: You need to have excellent written and spoken English.

· Copywriting skills: You need to be hot on spelling, grammar and proofreading, as well as have a creative flair for producing engaging copy.

· Presentation skills: From communicating ideas to your team to presenting stories to journalists, you need to organize information in a succinct and interesting way to capture their attention.

· Strong interpersonal skills: Whether it’s over the phone, by email, or in person, PR is all about people, so you need to be approachable, friendly and empathetic, and be able to relate to people on different levels within the agency, with clients and with the media.

· Excellent telephone manner: You will spend a lot of your time pitching stories to journalists, so you need to have the confidence to pick up the phone and speak to them and maintain a positive, friendly and upbeat tone.

· Time-keeping: You will often be working to tight media deadlines as well as meeting the demands and pressures of your team and clients, so you need to be able to work quickly and efficiently, without compromising on quality.

· Resilience: You need to be ballsy enough to pick up the phone with national journalists and resilient enough to handle criticism and rejection.

Qualifications

· Bachelor's degree or equivalent experience in PR

· 2+ years' of relevant work experience

· Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)

· Excellent written and verbal communication skills

Job Types: Full-time, Regular / Permanent

Salary: ₹20,000.00 - ₹30,000.00 per month

Experience:

Public Relations: 2 years (Preferred)

Marketing / Digital Marketing: 2 years (Preferred)

Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Schedule:

• Day shift
• Fixed shift
• Monday to Friday

Work Location: In person

Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Experience:

• Digital marketing: 2 years (Preferred)

Work Location: In person