Brand Communications Manager

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Align category strategy, key messages and critical activities with brands.
Develop channel marketing programs for sales growth and revenue enhancement when needed.
Evaluate existing marketing programs and recommend changes for improvements.
Segmentation and in store/shopper marketing activities
Stay current on market trends, industry standards and competitors, Inform management on potential competitive threats and propose corrective actions.
Help to achieve customer/category targets
Support development of sell-out calendar aligned with brand & category objectives.
Collaborates with sales and channel/account management to define and deliver tools and programs that are effective, sustainable, scalable and measurable.
Leads partner-related launch efforts for products, services and platforms.
Feedback, information exchange.
Co-ordinate on innovative ways to keep our promoters team up to date with the market.
Manage the day to day relationship with Brand Marketing and Trade Marketing Agencies, ensuring alignment across key topics.
Work Brand Professional to plan and conduct campaigns, trade shows and other promotional events.
Trade visits for checking the brand visibility.
Support the sell-out process through full understanding of retailer objectives and strategy to support with marketing activities needed.
Briefing & supervising on agencies
Monitor activations calendar and budgets
Developing marketing campaigns aligned with the brand