Brand & Content Manager

JOB PURPOSE

Champion and protect Qsas brands. Define the brand’s positioning, architecture, and identity; turn audience and cultural insights into compelling narratives; and deliver distinctive, consistent brand experiences across all touchpoints. Lead cross-functional and agency teams to build brand equity, awareness, and affinity. The Brand and Content Manager will be responsible for defining and executing the brand strategy, while strategically managing the lifecycle of all visual content.

Key Responsibilities

Core Responsibilities

• Campaign Ownership: Plan, launch, execute, and analyze results for all open call campaigns designed to source talent, content, or submissions aligned with brand objectives. Own the brand identity system, architecture and guidelines.
• Brand Guidelines: Ensure all internal and external communications, including open call messaging and final content, strictly adhere to established brand voice, visual identity, and quality standards. Lead new brand development, from naming and narrative to identity and guideline creation.
• Performance Analysis: Track and report on key brand metrics, including campaign engagement, reach, and conversion rates, using data to inform future strategies
• Stakeholder Coordination: Collaborate with marketing, design, and legal teams to ensure successful campaign execution.
• Content Strategy: Develop and maintain a comprehensive visual content calendar that supports overall brand storytelling and marketing goals.
• Production Oversight: Manage the end-to-end production process for all documentary and video content, from initial concept development and scripting through filming, editing, and final delivery.
• Budget & Resource Management: Oversee content production budgets, manage vendor relationships (producers, directors, editors), and ensure projects are delivered on time and within scope.
• Distribution & Rights: Define and manage the optimal distribution strategy for video content across all relevant channels (social, website, partnerships). Ensure all necessary talent releases and usage rights are secured and documented.
• Archiving: Establish a clear system for cataloging, tagging, and archiving all final video assets for future use and easy retrieval.

Responsibilities: General Management

• Manage relevant stakeholders, agencies, and freelancers
• Plan yearly brand plans, roadmap and priority projects.
• Work in collaboration with other departments, when needed.

QUALIFICATIONS AND EXPERIENCE

Technical Competencies

• Brand strategy, architecture, and positioning
• Communication strategy and content development
• Visual design
• Agency and vendor management
• Research and marketing insights
• Integrated marketing communication.
• Core digital marketing fluency (web, social, CRM)

Behavioral competencies

• Strategic and creative thinking
• Clear, persuasive communication
• Strong collaboration and stakeholder skills
• Detail-oriented
• Problem-solving with bias for action
• Leadership and Teamwork