Brand Coordinator

IFA Brand Team is looking for an energetic, detail‑driven Brand Coordinator to support our growing team. If you love keeping projects organized, bringing creative ideas to life, and helping shape how a brand shows up in the world, this could be the perfect role for you-especially if you're passionate about agriculture, community, and rural living.

In this position, you'll support the planning and execution of brand initiatives across print, digital, retail, and in‑store channels. You'll help manage timelines, coordinate creative assets, track campaign progress, and ensure that every touchpoint reflects the IFA brand with clarity and consistency. You'll work closely with designers, writers, marketing partners, and cross‑department teams to help bring our brand vision to life.

We're seeking someone who's organized, collaborative, resourceful, creative, and excited about building a strong, unified brand presence across every corner of IFA.

RESPONSIBILITIES:

BRAND MANAGEMENT & COORDINATION

• Support the development and execution of brand initiatives across digital, print, retail, and in‑store environments
• Assist with gathering assets, coordinating deliverables, and organizing content for campaigns and programs
• Work hand‑in‑hand with the Director of Branding and Public Relations to coordinate brand strategy and execute campaigns and deliverables that reflect IFA's vision and standards

EVENT PLANNING & MANAGEMENT

• Plan, organize, and execute IFA's trade show from start to finish-coordinating vendor registrations, event layouts, schedules, and on‑site logistics to ensure a seamless, on‑brand experience for vendors, employees, and dealer partners
• Collaborate with internal teams, vendors, and partners to gather assets, manage timelines, oversee production, and keep communication flowing so every detail-from signage to staffing-comes together with clarity and consistency
• Serve as the on‑site lead during events, ensuring the event is set, the team is supported, and the IFA brand is represented with professionalism, hospitality, and heart-creating memorable experiences for attendees and partners

CREATIVE WORKFLOW SUPPORT

• Initiate and manage creative requests, helping guide projects through concepting, development, review, and delivery
• Coordinate with designers, writers, and branches to make sure projects stay on track and on brand
• Prepare and organize briefs, project summaries, and supporting materials for the creative team

CROSS-TEAM COLLABORATION

• Maintain strong day‑to‑day communication with internal teams, vendors, and agency partners
• Support brand messaging and execution through branch locations, member programs, agency partners, and digital channels
• Assist with brand alignment across seasonal campaigns, store promotions, and community initiatives

CONTENT & COMMUNICATIONS

• Help proofread and review brand materials-including digital content, signage, print collateral, and presentations-to ensure accuracy and brand alignment
• Assist in producing internal communications, presentations, and brand recaps
• Support content gathering for campaigns, photoshoots, product launches, and brand storytelling efforts

OPERATIONAL & ADMINISTRATIVE SUPPORT

• Track project timelines, deliverables, and milestones to ensure smooth execution
• Help manage public relations, vendor coordination, and production scheduling
• Maintain organized asset libraries, files, and naming conventions for easy team access

SKILLS & QUALIFICATIONS:

• Bachelor's degree in Marketing, Communications, Project Management, Design, or a related field (preferred but not required)
• 1-3 years of experience in project management, brand coordination, marketing, or a similar role

PROFESSIONAL SKILLS

• Strong organizational and project‑management abilities
• Excellent written and verbal communication skills
• High attention to detail and strong proofreading abilities
• Ability to work independently while staying connected with a larger team
• Engage with various personality types while remaining upbeat, professional, and firm when needed.

TECHNICAL SKILLS

• Proficient with Microsoft Office and Google Suite, experience with HubSpot and SmartSheets preferable
• Familiarity with creative tools and platforms (Adobe Creative Cloud, brand management systems, CMS platforms) is a plus

BONUS POINTS

• Experience in retail, agriculture, or rural‑lifestyle industries
• Understanding of brand strategy, visual identity, or creative production workflows
• Passion for farming, ranching, or rural communities

Ready to coordinate campaigns, events and a powerhouse team that connects with rural communities and help drive real impact? We'd love to see your work. Let's grow something great together.

IFA is a Equal Opportunity Employer