Brand Design Manager

Job Title: Brand Design Manager

Experience: 5+ years

Qualification: Master’s in Marketing, Design, or Brand Management

Job Summary:The Brand Design Manager will lead the visual identity of the organization, ensuring a cohesive and innovative brand presence across all touchpoints.

Key Responsibilities:

• Strategic Vision: Drive brand strategy through innovative visual communication, demonstrating a deep understanding of the brand mission and global context.
• Global Impact: Shape the brand's international visual presence by ensuring consistency in visual identity across diverse media channels. A deep understanding of global communication nuances and the capacity to make an international impact.
• Cross-functional Collaboration: Collaborate with various departments and global partners to ensure the visual representation aligns with the brand's mission and values.
• Campaign management
• Develop brand guidelines, logos, marketing materials, and campaigns.
• Oversee design projects, ensuring alignment with the company vision.
• Collaborate with marketing, product, and creative teams for consistency.
• Analyze competitor branding and market trends to innovate brand identity.
• Mentor and manage a team of designers, setting quality standards.
• Lead the design team in creating visually impactful materials, including marketing collaterals, digital assets, event materials, calendar, and annual reports.
• Uphold brand visual identity guidelines and ensure consistency in design elements across all touchpoints.

Videography and Video Production:

• Conceptualize and produce high-quality videos that tell the brand's story, showcase its impact, and support fundraising efforts.
• Oversee the entire video production process, including script development, storyboarding, filming, editing, and post-production.
• Team Management:
• Provide strong leadership to the content, design, and videography team, fostering a collaborative and creative work environment.
• Set clear objectives, conduct performance evaluations, and support team members' professional development.

Cross-Functional Collaboration:

• Collaborate closely with internal departments and programme teams to align content and visual strategies with organizational goals.
• Ensure that the content and designs effectively support campaigns, fundraising initiatives, and programmatic activities.
• Brand Monitoring and Analysis:
• Stay informed about industry trends, best practices, and innovative storytelling techniques to enhance brand content and visual storytelling efforts.
• Analyze performance metrics, user feedback, and market research to make data-driven decisions for continuous improvement.

Required Skills & Competencies:

• Strong creative vision and storytelling skills, with a keen eye for detail and aesthetics.
• Excellent project management and organizational skills, with the ability to prioritize and manage multiple projects simultaneously.
• A deep understanding of branding principles, visual identity, and content strategy.
• Passion for brand mission and a commitment to creating positive change through storytelling and visual communication.
• Expertise in Adobe Creative Suite and brand management tools.
• Strong leadership, communication, and project management skills.
• Creativity and strategic thinking with the ability to translate business goals into visual messaging.
• Understanding of digital marketing and social media design requirements.

KPIs / Success Metrics:

• Brand recognition and consistency across all channels.
• Timely execution of branding campaigns.
• Engagement metrics from visual content.
• Team performance and mentorship impact.
• Application method:

careers@codeworxdevelopers.com

Job Type: Full-time

Pay: From Rs100,000.00 per month

Work Location: In person