Brand Design Senior Executive

Key Accountabilities

Brand Visual Identity Ownership

• Own the brands visual language across packaging, ATL/BTL, digital, and in-store assets.
• Ensure consistency of design elements across all consumer touchpoints.
• Act as the design authority during portfolio transformation and repositioning.

Packaging Design & Artwork Governance

• Lead packaging design for existing products, NPDs, relaunches, and line extensions.
• Own end-to-end packaging artwork management from concept to print-ready files.
• Ensure accurate translation of design intent into physical packs.

Marketing & Communication Assets (Design Lens)

• Partner with Brand Marketing to translate approved strategies into creative outputs.
• Review and approve all ATL, BTL, and digital creatives for design quality and brand fit.
• Ensure design excellence without influencing communication strategy or messaging.

Print, Vendor & Execution Excellence

• Manage design agencies, artwork partners, and printers from a quality standpoint.
• Own print approvals, color matching, substrates, and finishing.
• Troubleshoot gaps between on-screen designs and physical output.

Consumer-Centric Design Leadership

• Bring a strong consumer lens to all design decisions.
• Support brand teams during innovation, renovation, and transformation initiatives.

Experience & Capability Requirements

• 34 years of experience in brand or packaging design roles within FMCG or consumer brands.
• Strong exposure to packaging development, artwork management, and print production.
• Proven ability to manage agencies and vendors.
• Strong understanding of materials and printing processes.