Brand Executive

Job Title: Brand Executive

Location: Karachi

Experience: 3–5 years

About the Role

Seeking a creative and data-driven Brand Executive with advertising agency experience and hands-on expertise with AI tools. The ideal candidate will develop and execute brand strategies, campaigns, and digital initiatives that enhance our presence in the market.

Key Responsibilities

• Develop and implement brand strategies aligned with company objectives.
• Create advertising campaigns for digital, social, and offline channels.
• Collaborate with internal teams and external agencies on campaign execution.
• Utilize AI tools for content creation, copywriting, social media insights, and marketing analytics.
• Monitor brand performance and report key metrics to management.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Manage creative briefs and ensure projects are delivered on time and within budget.
• Proven experience in community management, including building, engaging, and moderating online and offline communities.
• Strong understanding of platform-specific strategies (e.g., WhatsApp, Instagram, Facebook, LinkedIn, TikTok, etc.) to drive engagement and retention.
• Ability to plan and execute community growth, engagement, and moderation strategies aligned with business goals.
• Close collaboration with field representatives to gather on-ground insights, validate information, and ensure accurate, timely communication with the community.
• Assist in brand guidelines, visual identity, and communication strategies.

Required Skills & Experience:

• 2–3 years’ experience in a branding / advertising agency environment.
• Hands-on experience with AI-powered marketing tools (e.g., ChatGPT, Jasper, Canva AI, Adobe Firefly, etc.).
• Strong understanding of digital marketing, social media, and content strategy.
• Excellent written and verbal communication skills.
• Creative thinking, problem-solving, and attention to detail.
• Experience with campaign management, analytics, and reporting tools.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Advertising, or Communications.
• Experience managing end-to-end campaigns.
• Familiarity with SEO, Google Analytics, Meta Ads, or LinkedIn Ads.

What We Offer:

• Hands-on ownership of brand campaigns from strategy to execution.
• Opportunity to work in a fast-paced, creative environment.
• Competitive salary with growth opportunities.
• Exposure to modern AI tools and digital marketing strategies.
• In-person role at Old Rally Building, I.I. Chundrigarh Karachi.
• Daily lunch and tea.
• Post 3 months probation benefits: health insurance, EOBI, provident fund, transport allowance, 25 annual leaves, yearly bonus & increment.
• Timings: Monday–Friday, 9:00 AM to 6:00 PM

Job Type: Full-time

Pay: Rs65,000.00 - Rs80,000.00 per month

Work Location: In person