Brand Manager

BRAND MANAGER – Black + Decker

Make A Difference For Those Who Make The World™

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of nearly 60,000 professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, CRAFTSMAN®, CUB CADET®, STANLEY® and BLACK+DECKER®.

ROLE PURPOSE

The Brand Manager will be responsible for driving the growth and profitability of the Black & Decker brand, managing a USD 100M portfolio. This role will lead brand planning, product management, marketing campaigns, and goto-market strategies to achieve market share, revenue, and profitability targets. The Brand Manager will collaborate cross functionally with sales, trade marketing, finance, and supply chain to ensure successful execution of brand initiatives and alignment with the overall business strategy.

KEY RESPONSIBILITIES

Brand Strategy & Planning

• Develop and execute annual brand plans aligned to the company’s strategic goals and revenue targets.
• Conduct market research and competitor analysis to identify opportunities for growth and innovation.
• Define brand positioning, messaging, and visual identity to strengthen Black & Decker’s market presence.

Product & Portfolio Management

• Manage the end-to-end product lifecycle including launches, SKU rationalization, and product improvements.
• Collaborate with global product teams to adapt and localize products for the regional market.
• Monitor product performance and profitability, recommending corrective actions as required.

Marketing Campaigns & Execution

• Lead integrated marketing campaigns across digital, retail, events, and trade channels.
• Develop and execute promotional plans to drive consumer engagement and increase sell-through.
• Manage advertising, PR, and influencer activities to enhance brand visibility and preference.

Commercial & Financial Management

• Own the P&L for the brand, ensuring delivery of sales, margin, and market share targets.
• Forecast demand and align with supply chain to maintain optimal inventory levels.
• Track ROI of marketing initiatives and optimize spending to achieve maximum effectiveness.

Stakeholder & Cross Functional Collaboration

• Partner with Sales and Trade Marketing to create channel specific programs that drive conversion.
• Collaborate with finance to monitor pricing, profitability, and promotional spend effectiveness.
• Work closely with regional/global teams to align local strategy with international brand direction.

QUALIFICATIONS & EXPERIENCE

• Bachelor’s degree in Marketing, Business Administration, or related field (Master’s degree preferred).
• 6–8 years of solid marketing experience, with at least 3 years in brand management or product marketing.
• Proven experience in managing largescale brands with USD 50–100M+ annual turnover.
• Strong commercial acumen with experience in P&L ownership and data driven decision making.
• Experience in consumer durables, FMCG, or tools/home appliances industry preferred.
• Excellent project management, analytical, and communication skills.

KEY COMPETENCIES

• Strategic thinker with strong business acumen.
• Results driven and highly collaborative.
• Strong creative judgment and consumer centric mindset.
• Ability to thrive in a fast paced, dynamic, and matrixed environment.

Who You Are?

You always strive to do a good job, but wouldn’t it be great if you could do your job and do a world of good? You care about quality – at every level. You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. In fact, you embrace it.

How You’ll Feel?

We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
• Learn: Have access to a wealth of learning resources, including our Lean Academy, Coursera® and online university.
• Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for diversity, equity and inclusion.
• Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back and sustainable business practices.

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!

All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.