Brand Manager

We wish to hire a brand manager based in Delhi office for brand management and brand development.

sleepwear brand part of a well knows group, a 40 year old fashion sourcing company and India’s leading specialized women’s sleepwear brand . We embarking on an ambitious expansion and are growing at a CAGR of 50% annually and to fuel this growth we are looking for young talented brand development managers to be a part of our growth story.

We are seeking a creative, organized marketer to own our social media presence, content creation, and overall brand expression. He will be responsible for producing original photos, videos and graphics, managing social media channels, driving brand collaborations and ensuring consistent brand messaging. This is a full-stack marketing role that focuses on brand- building, storytelling and community engagement. He will work closely with external partners for performance marketing but lead all creative efforts in-house.

Roles and Responsibilities

Social Media & Advertising

• Oversee daily posting and community engagement across brand platforms
• Develop a content calendar aligned with product launches, promotions, and campaigns.
• Coordinate with external performance marketing agencies on messaging and creative assets

Content & Design

• Conceptualize and produce compelling photos, reels stories, and videos.
• Write copy for social media, newsletters, and basic marketing materials
• Create on-brand visuals (emailers, promos, collaterals) with Adobe Photoshop/Illustrator.
• Collaborate for larger-scale projects (campaign shoots, motion graphics)

Marketing Collaborations.

· Identify and engage influencers, brand partners, and collaborators.

· Plan and execute joint campaigns to expand reach brand awareness.

Brand Management.

• Maintain consistent brand messaging, tone, and visuals across all touch points.
• Work with leadership to refine brand and marketing strategies

Qualifications & Experience

• 2-4 years of experience in a marketing or brand- building role (Startup experience a plus)
• Excellent written communication skills (captions, marketing copy)
• Strong understanding of social media platforms and trends
• Demonstrated ability to plan and execute creative campaigns.
• Comfortable collaborating with cross-functional teams and external agencies
• Self starter with ability to work independently, prioritize tasks, and deliver results under minimal supervision.
• MBA in brand management or mass com.

About Us

Brand catering to an age group of 18-25 year olds who wish to have dynamic products that easily transition from lounging at home to a walk in mall or a quick run in the gym. We offer 3 categories i.e. pure sleep, lounge/active and resort wear. Plan to expand into beauty and men’s wear as well.

Locations & Work hours

Office: Sector 57, Noida (Travel required to brand outlets & photoshoot locations)

Schedule: Monday – Friday , 9.30 AM– 6.15 PM

2nd and 4th Saturdays half days 9.30 am to 1.30 pm

1st and 3rd Saturdays - holiday

Job Type: Full time in person in office.

Expected CTC range – 8-10 lakhs CTC PA including epf and bonus

Job Type: Permanent

Pay: ₹800,000.00 - ₹1,000,000.00 per year

Benefits:

• Provident Fund

Work Location: In person