Brand Manager

Job Brief:

To participate in designing and implementing effective marketing strategies to build EMKAN brand and increase customer engagement in a properly and quality manner. To collaborate with various internal teams to conduct market and competitive analyses, design promotional campaigns and develop profitable positioning and pricing of EMKAN brand.

Responsibilities:

• Conduct research to identify market trends and target customers’ preferences and analyze brand positioning and consumer insights
• Shape and communicate our vision and mission and create marketing plans to increase brand awareness.
• Ensure strong brand presence in online and offline channels and Translate brand elements into plans and go-to-market strategies
• Review packaging and positioning of products and suggest the required improvements and design advertising campaigns for new products and services.
• Establish performance specifications, cost and price parameters, market applications and sales estimates in a timely and quality manner.
• Assist in developing effective media campaigns and choosing appropriate distribution channels.
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs and ensure it meet the agreed expectations.
• Align the company around the brand’s direction, choices and tactics.
• Monitor new and ongoing marketing and advertising activities and Monitor product distribution and consumer reactions
• Adherence to all regulations and control function within the company in order to ensure that governance, Audit, risk and compliance matters are carried out.
• Fully adherence to the cybersecurity policies, processes, standards and regulations.

Qualification and Experience:

• Bachelor’s degree in business administration, Marketing or any other relevant field (Master’s degree is preferred).
• Minimum of 6-8 years of relevant experience in content creation, marketing, communications, or similar