Brand Manager

Develops and implements comprehensive brand plans and below-the-line initiatives to achieve set objectives, while coordinating all brand-related matters and supporting internal processes to ensure consistent brand focus.y.

Responsibilities

• Develop and maintain brand identity and positioning.
• Define brand guidelines and ensure consistent application across all channels.
• Monitor brand performance, market trends, and competitor activities.
• Conduct market research to understand customer needs and brand perception.
• Plan and oversee brand campaigns and initiatives.
• Develop strategies for brand growth and market share expansion.
• Analyze campaign effectiveness and prepare performance reports.
• Protect brand reputation and handle crisis communication when necessary.
• Ensure brand compliance with legal and regulatory standards
• Coordinate cross-functionally to ensure consistency in brand-related decisions
• Analyze and report on brand performance to determine ROI
• Develop pricing and distribution strategies
• Creativity and innovative problem-solving.
• Knowledge of brand positioning and identity development.
• Crisis management and reputation protection skills.
• Proficiency in marketing tools and analytics

Qualifications

• Bachelor’s degree in marketing, Business Administration, or a related field.

Experience:

3 - 5 years of experience in brand management, marketing, or related roles, preferably within FMCG or consumer-focused industries