Brand Manager

Major Responsibilities

• Develop and execute brand strategies to establish and grow dealerships in the UAE.
• Maintain brand guidelines aligned with the manufacturer to ensure consistent messaging and showroom branding.
• Serve as the liaison between dealership and manufacturer, adapting global brand direction to local market needs.
• Conduct market research and competitor analysis to identify trends and customer preferences, particularly for EV adoption.
• Coordinate the launch of new EV models through planning and organizing showroom activities and events.
• Collaborate with sales, after-sales, and finance teams to align brand initiatives with dealership goals.
• Monitor entire lead generation progress on all platforms of digital and social media efforts to support brand presence and lead conversions.
• Designing and executing comprehensive sales campaigns with a strategic focus on continuously monitoring and analysing competitors’ sales activities and initiatives to ensure a competitive advantage in the market.

Qualifications & Skills

• Bachelor’s degree in Marketing, Business Administration, or related field; Master’s degree preferred.
• 3–5 years of experience in brand management or marketing, preferably in automotive or EV sector.
• Proven track record of launching new automotive brands/models and executing successful campaigns.
• knowledge of EV market trends and Chinese automotive brands would be an advantage.
• Experience managing budgets, ROI, and dealership marketing activities.
• Excellent communication, stakeholder management, and presentation skills.
• Proficiency in English; Arabic and other languages would be an added advantage.

Note: Applicants must have UAE experience.