Brand Manager

About Edenred

Edenred is a leading services and payments platform and the everyday companion for people at work, connecting 50 million employees and 2 million partner merchants in 46 countries via more than 850,000 corporate clients.

Edenred offers specific-purpose payment solutions for food (meal vouchers), fleet and mobility (fuel cards, commuter vouchers), incentives (gift vouchers, employee engagement platforms) and corporate payments (virtual cards). These solutions enhance employee well-being and purchasing power, improve companies’ attractiveness and efficiency, and vitalize the employment market and the local economy.

Edenred’s 10,000 employees are committed to making the world of work a connected ecosystem that is safer, more efficient and more user-friendly every day.

In 2019, thanks to its global technology assets, the Group managed €31 billion in business volume, primarily carried out via mobile applications, online platforms and cards.

Edenred is listed on the Euronext Paris stock exchange and included in the following indices: CAC Next 20, FTSE4Good, DJSI Europe and MSCI Europe.

The UAE Context

Edenred UAE is a fast growing payroll service provider serving more than 6,000 business and more than 2 million unbanked employees. We service over 10 banks and 35 financial institutions. We offer a unique value proposition for companies to manage their payroll and for employees to receive their salaries and use it in the simplest way offering multiple value added services via our mobile app (money transfer, mobile recharge and card services)

We are a purpose-driven company whose values are the foundation for how we conduct business every day. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom driving the financial inclusion of the unbanked population by offering the best product experience and services.

About the Role

We’re looking for a Brand Manager who brings both strategic vision and technical expertise to branding—someone who understands the science behind perception, decision-making, and identity. You will be data-driven and passionate about creating measurable brand impact, capable of enhancing our branding capabilities and establishing our market authority. You will elevate the way we communicate our purpose, turning brand into a competitive advantage that is both intellectually robust and emotionally resonant. In a rapidly scaling environment, your work will require a mix of long-term thinking and real-time adaptation.

Position Scope

Here are just a few of the ways you'll make an impact:

• Brand strategy & positioning : Shape and evolve our brand positioning in line with business growth, customer needs, and competitive landscape. Create a clear, differentiated narrative that resonates with our core audiences and supports our purpose-driven mission.
• Brand architecture & governance : Develop and maintain brand guidelines, ensuring visual and verbal consistency across internal and external channels. Act as a brand guardian and educate cross-functional teams to drive coherent execution.
• Messaging, storytelling & content creation : Translate complex value propositions into compelling brand stories, taglines, and messaging frameworks. You will work closely with designers, but will also be hands-on in crafting copy and developing content directly across multiple formats (social, digital, print, etc.).
• Behavioral and cultural insight : Leverage behavioral psychology and cultural research to inform communication strategies and tailor messages to audience segments, improving brand relevance and emotional connection.
• Measurement & brand health : Define and track key brand KPIs (awareness, perception, preference, advocacy), and translate qualitative and quantitative data into actionable insights. Use data to guide prioritization, validate impact, and optimize efforts.
• Campaigns & cross-functional collaboration : Partner with performance marketing, product, and sales to support integrated campaigns that build long-term brand equity while driving short-term results. Be the link between brand vision and tactical execution.
• Market scanning & innovation : Stay ahead of branding trends, shifts in consumer behavior, and category developments. Identify opportunities for brand innovation and lead experiments to test and refine new ideas.

This is a hands-on, high-impact role suited to someone who combines strategic thinking with creative execution—and is eager to build something meaningful from the ground up.

Required Skills & Profile

Here are the qualities that will make you a perfect fit:

• 5+ years of proven experience in brand management, marketing strategy, or related field
• Strong experience managing budgets, agency partnerships, and external vendors.
• Skilled in engaging senior stakeholders — able to build consensus, manage expectations, and influence decision-making at multiple levels.
• Knowledge of brand theory and behavioral psychology in a business context
• Experience in measuring brand impact, ideally in high-growth or mission-driven organizations
• Strong writing, storytelling, and strategic thinking skills
• Familiarity with brand tracking tools, customer insight platforms, or social listening tools
• Comfortable working cross-functionally, translating brand goals into product, service, or comms initiatives
• Bonus: experience in fintech, emerging markets, or purpose-led consumer brands

This is your chance to join a company that's on a mission to change the world and make a real impact on our growth story. Are you ready to step up to the challenge?

We offer a work environment that's as fun as it is challenging, recognized three times as "Best Place to Work"