Brand Manager

The Brand Manager is the guardian of the brand across all touchpoints. This role ensures brand consistency, commercial alignment, and execution excellence across operations, marketing, product, and guest experience. The Brand Manager translates brand vision into clear systems, standards, and performance.

Scope of Role

• Brand strategy, positioning, and guardianship
• Cross-functional alignment (Operations, Marketing, Culinary, Supply Chain)
• Product, menu, and concept governance
• Guest experience and brand standards
• Performance monitoring and continuous improvement

Key Performance Measures

• Brand consistency scores across locations
• Guest feedback, reviews, and brand sentiment
• Successful execution of campaigns and launches
• Menu and product performance
• Alignment between brand intent and operational delivery

Brand Governance Responsibilities

• Own and enforce brand standards, tone of voice, and visual identity
• Approve brand-facing materials and initiatives
• Ensure all locations operate within brand guidelines
• Act as final escalation point for brand deviations

Core Responsibilities

• Brand Strategy & Standards
• Define and maintain brand positioning and guidelines
• Ensure consistent brand execution across all locations
• Translate brand vision into operationally executable standards
• Review and refine brand systems as the business scales

Product & Menu Alignment

• Oversee menu structure, naming, and positioning with Head Chef
• Approve new product launches and limited-time offers
• Ensure product storytelling aligns with brand narrative
• Monitor menu performance and guest response

Cross-Functional Leadership

• Align Marketing, Operations, and Culinary teams under one brand vision
• Support Store Managers in delivering brand standards daily
• Resolve conflicts between brand intent and operational reality
• Act as brand decision-maker during operational trade-offs

Guest Experience & Feedback

• Monitor reviews, social feedback, and guest insights
• Identify recurring issues affecting brand perception
• Drive corrective actions with relevant teams
• Champion guest-first thinking across the business

Performance & Continuous Improvement

• Track brand KPIs and execution quality
• Lead quarterly brand reviews
• Identify opportunities for refinement and growth
• Support scalability and franchising readiness

Required Knowledge & Skills

• Strong brand and commercial acumen
• Experience in F&B or hospitality brand management
• Ability to balance creativity with operational discipline
• Strong leadership and stakeholder management
• Data-driven decision making

Training & Development

• Brand systems and governance training
• Leadership and strategic planning development
• Ongoing market and trend exposure

Authority & Escalation

• Final authority on brand standards and brand execution systems
• Approve or reject brand-facing initiatives and materials
• Escalate strategic risks, repeated brand breaches, or reputational issues to Ownership

Job Type: Full-time