Brand Manager

Brand Manager | Dubai, UAE

What This Role Is About

We are looking for a Brand Manager, based in Dubai, to lead brand strategy and execution for a mass fashion portfolio.

This role is responsible for shaping brand positioning, driving consumer engagement, and ensuring strong in-store and digital presence across key channels.

You will work closely with merchandising, retail, and marketing teams to deliver impactful campaigns, product launches, and seasonal activations that resonate with the target audience.

You will manage brand planning, creative direction, media execution, and performance tracking while ensuring consistency across touchpoints and alignment with commercial objectives.

The Client’s Definition of the Ideal Fit

• Experience in mass fashion is a must.
• Proven background in brand management within retail or fashion environments.
• Strong understanding of consumer behavior, trends, and product storytelling.
• Experience managing campaigns, launches, and multi-channel activations.
• Ability to collaborate with cross-functional teams, including buying, retail, and e-commerce.
• Commercial mindset with strong analytical and execution skills.

This is an opportunity to shape and grow a leading mass fashion brand from Dubai, driving relevance, creativity, and commercial impact in a fast-moving market.