Brand Manager - Bakery and Grocery

Role Overview

We are seeking a dynamic and analytical Brand Manager to lead the marketing and commercial strategy for our Bakery, Grocery, and Protein categories. The ideal candidate will drive brand performance, oversee portfolio growth, and manage marketing execution across retail and foodservice channels.

Responsibilities

• Develop and execute brand strategies to achieve growth, market share, and profitability targets
• Manage product portfolio performance, pricing, and positioning across the bakery, grocery, and protein categories
• Plan and implement annual marketing calendars, promotions, and trade marketing activities
• Conduct market analysis and track consumer insights, sales trends, and competitor activities
• Lead new product launches and packaging development with cross-functional teams
• Manage relationships with suppliers, distributors, and retail partners to ensure brand visibility and availability
• Coordinate with sales teams to develop channel-specific plans for retail, modern trade, and HORECA
• Monitor marketing budgets, campaign ROI, and category P&L performance
• Support forecasting and demand planning through close collaboration with supply chain and commercial teams
• Ensure all branding and communications align with corporate guidelines and product positioning

Requirements

• Bachelors degree in Marketing, Business Administration, or related field (Masters preferred)
• 5 - 8 years of experience in brand management within the FMCG or food industry
• Experience managing Bakery, Grocery, or Protein categories is a strong advantage
• Strong analytical, strategic, and commercial acumen
• Excellent communication, negotiation, and presentation skills
• Ability to manage multiple projects and stakeholders in a fast-paced environment
• Proficiency in Microsoft Office and familiarity with Nielsen or similar market data tools