Brand Manager (Consumer)

JOB PURPOSE

Responsible for developing and executing plans and initiatives to achieve the broader short and long-term marketing strategy and company objectives. The Manager collaborates with Consumer Insights and finance, take a lead in managing vendor partners and all aspects of the brand to ensure the brand remains relevant to consumers and that all initiatives support the brand promise.

KEY ACCOUNTABILITIES

• Develop, align and implement brand strategy to deliver category KPIs in alignment with the principal/supplier.

• Work with internal cross functional teams (Sales, Finance, Logistics, operational team etc).

• Responsible for management and control of promotion and trade marketing budgets.

• Responsible to achieve targeted revenue, market share and P&L

• Lead all product related developments that are aligned cross-functionally.

EXPERIENCE, QUALIFICATION & SKILLS

• Masters Degree or equivalent

• Minimum 5-6 years of experience in FMCG Trade Marketing

• High analytical and data management skills

• Excellent in communication and presentation

• Excellent organizational skills

• Demonstrable aptitude in effective negotiating

• Familiarity with market research, data analysis and forecasting techniques

• Excellent knowledge of MS Office