Brand Manager (Electronics)

Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term

Planning and execution of all communications and media actions on all channels, including online and social media

Assisting with product development, pricing and new product launches as well as developing new business opportunities

Creating and managing promotional collateral to establish and maintain product branding

Managing the budget for advertising and promotional items

Competitor and customer insights analysis

Analysis of sales forecasts and relevant financials and reporting on product sales

Analyze brand positioning and consumer insights

Shape and communicate our vision and mission

Translate brand elements into plans and go-to-market strategies

Manage a team of people working on brand initiatives

Lead creative development to motivate the target audience to “take action”

Establish performance specifications, cost and price parameters, market applications and sales estimates

Measure and report performance of all marketing campaigns, and assess ROI and KPIs

Monitor market trends, research consumer markets and competitors’ activities

Oversee new and ongoing marketing and advertising activities

Monitor product distribution and consumer reactions

Align the company around the brand’s direction, choices and tactics

Job Types: Full-time, Permanent