Brand Manager, SunnyD & Juice Drinks

ABOUT HARVEST HILL BEVERAGE COMPANY

Harvest Hill Beverage Company is one of the nation’s largest independent branded beverage producers, delivering consistent annual revenue growth, with sales of over $1 billion. The company was formed in June 2014 with the acquisition of Juicy Juice and further expanded with 3 subsequent acquisitions which were consolidated into one company in May 2017. Our portfolio of iconic brands includes SunnyD®, Juicy Juice®, Little HUG®, Daily’s Cocktails®, among many other specialty brands. We manufacture, market, and distribute across multi-channels including Grocery, Mass Merchandisers, Warehouse Clubs, Convenience, Foodservice, and Liquor Distributors.

Harvest Hill was recently acquired by Castillo Hermanos, a family-owned company and a leader in the Central American and Caribbean consumer market. The acquisition incorporates leading, scalable and complementary brands into the Castillo Hermanos beverage portfolio, giving it immediate access to main US retail outlets. The deal also facilitates the distribution of Castillo Hermanos’s brands, meeting nostalgia-driven demand from US Hispanic consumers.

Harvest Hill is headquartered in Stamford, CT with a nationwide network of manufacturing and distribution facilities, employing close to 1,000 employees in the United States.

POSITION OVERVIEW:
The Brand Manager reports into the Senior Director of Marketing and will be responsible for leading and managing the SunnyD brand, as well as other brands in the Juice Drinks portfolio as assigned. As the largest brand in the total Harvest Hill portfolio, SunnyD will be the primary focus of the position. The Juice Drinks portfolio also includes the Little Hug, Fruit2O, Big Burst, Guzzler, and Veryfine brands.

KEY RESPONSIBILITIES:

The ideal candidate thrives in a dynamic, fast-paced, entrepreneurial setting and embraces a culture of collaboration and teamwork. This role requires versatility and a strong ability to contribute across key marketing disciplines, including:

Brand Plan Development: Collaborate with Senior Director of Marketing and Senior Brand Manager to develop and execute comprehensive plans that achieve company targets. This will include, but is not limited to, advertising, program/promotions, and research. The ideal candidate will excel at building strong partnerships with agencies, vendors, and internal teams to drive exceptional market performance and brand growth.

Program Management and Execution: Manage the day-to-day logistics of the brand programs, owning timeline management, budget, and program analysis.

Innovation / New Product Development: Conduct field research and leverage consumer-driven insights to fuel long-term brand growth. Translate these insights into profitable product innovations, craft compelling selling propositions, and develop robust launch plans to ensure successful retail execution.

Social Media Management: Own the development and execution of social media strategy for the brand. Responsibilities include leading quarterly planning sessions with the creative agency to share brand updates, key seasonal opportunities (holidays/dates), and creative concepts; managing the creative review process to ensure brand consistency; driving alignment with legal and regulatory requirements; and overseeing timely content deployment across platforms.

SunnyD Brand Partnerships: Work with agencies to develop unique partnerships with creators, entertainment / media companies, and outbound licensees to promote brand awareness outside of the juice drink category by creating unique cultural moments.

Market Analysis: Provide consumption-based data analysis and monthly consumption updates for portfolio. Provide actionable insights and support to the enterprise to better understand market trends and dynamics. Identify opportunities in markets where there are unmet needs.

Sales: Provide the sales organization with presentation materials for retailer presentations using category management best practices. Collaborate with sales on opportunities for brand growth.

Margin Enhancement: Lead cross functional team to identify key areas for margin improvement across portfolio.

Brand Learning Agenda: Support and participate in brand equity research, consumer learning, and positioning initiatives to define future marketing strategy.

QUALIFICATIONS:

Applicants must be legally authorized to work in the United States. We are unable to sponsor or assume sponsorship of employment visas at this time.

Knowledge/Skills/Abilities:

Job Location: This position is based in Stamford, CT.

Travel: 5% ability to travel via car, plane, rail.

Harvest Hill Beverage Company is an equal opportunity employer. All employment decisions are made without regard to race, color, age, gender, gender identity or expression, sexual orientation, marital status, pregnancy, religion, citizenship, national origin/ancestry, physical/mental disabilities, military status or any other basis prohibited by law. EOE, M/F/D/V