Brand Marketing Director

POSITION SUMMARY

The Director of Brand Marketing, will play a key leadership role in shaping and executing marketing strategies that drive growth, strengthen brand equity, and create best-in-class customer experiences across our multiple brands. Reporting to the Sr. Director of Brand Marketing, this role will take a mobile-first approach to brand and product marketing, ensuring strategies are relevant, scalable, and impactful across diverse consumer touchpoints. The Director will oversee a team of marketers, collaborate cross-functionally with Product, Sales, Creative, and Ecommerce, and partner with external agencies to deliver integrated go-to-market programs that grow awareness, attract and retain customers, and successfully commercialize products in alignment with company objectives. This team will directly lead all product marketing efforts and brand/product advertising across Direct-to-Consumer (DTC) channels, Amazon, and other key marketplaces.

CORE FUNCTIONS

Strategic Planning & Growth

• Develop and implement short- and long-term marketing strategies and annual brand plans aligned with business objectives.
• Identify new market opportunities and lead strategies that balance brand building, customer acquisition, and retention.
• Ensure all strategies prioritize mobile-first execution, recognizing digital, social, e-commerce, and marketplaces as primary brand touchpoints.

Brand & Product Marketing Leadership

• Own the development and execution of all product marketing strategies, ensuring effective go-to-market positioning and commercialization of new products.
• Lead brand and product advertising efforts across Amazon, DTC, and other digital/retail marketplaces, driving demand and conversion through performance-focused creative and messaging.
• Ensure consistent brand positioning, storytelling, and identity across all channels and partners.

Integrated Marketing Programs

• Design and execute robust consumer marketing initiatives across advertising (digital, print, broadcast, retail media), social media, websites/e-commerce, events, public relations, and promotions.
• Oversee content development and ensure assets (videos, imagery, messaging, landing pages, mobile content) are optimized for consumer engagement and sales.
• Drive innovation in loyalty programs, digital engagement, and customer experiences.

Cross-Functional & Commercial Collaboration

• Partner with Product Management to inform product positioning, launch strategies, and marketplace readiness.
• Collaborate with Sales and Ecommerce leadership to develop customer-facing programs that drive sell-through, channel growth, and profitability.
• Support channel marketing and retailer initiatives with cohesive brand activations and marketplace-focused campaigns.
• Represent Brand Marketing as an active, collaborative leader across the organization.
• Manage agency and vendor partnerships to maximize creativity, performance, and efficiency.

Performance Measurement & Optimization

• Establish, track, and analyze KPIs for all marketing initiatives, optimizing for ROI and business impact across DTC and Amazon channels.
• Leverage insights, analytics, and consumer research to refine strategies and identify opportunities for continuous improvement.
• Champion test-and-learn approaches to maximize campaign performance and marketplace effectiveness.

Leadership & Team Development

• Lead, mentor, and grow a high-performing marketing team, providing clear goals, development opportunities, and accountability.
• Build scalable, efficient processes that enable collaboration across teams, brands, and retail/ecommerce channels.
• Foster a culture of creativity, innovation, and data-driven decision making.
• Create and manage marketing budgets, ensuring alignment with business goals and accurate financial reporting.
• Stay current with marketing, digital, mobile, and retail media innovations to keep the brands relevant and competitive.

QUALIFICATIONS & REQUIREMENTS

Education and Experience

• Bachelor’s degree in business or related field is required. MBA is preferred.
• 10+ years of progressive marketing experience PLUS a minimum of 4 years in a leadership role.
• Proven experience in DTC, Amazon, and marketplace marketing/advertising (e.g., Amazon Ads, Sponsored Brands, DSP, retail media).
• Track record of successfully leading product marketing, brand advertising, and digital/ecommerce initiatives.
• Proven experience successfully launching go-to-market strategies for new product launches.
• Experience managing budgets, agencies, and cross-functional marketing projects in complex or matrixed organizations.
• Consumer products or automotive aftermarket experience strongly preferred.

Skills, Abilities, and Knowledge

• Ability to set vision, influence senior leaders, and align marketing strategies to organizational goals.
• Ability to communicate and present across all levels of the organization
• Ability to effectively present information in one-on-one and small or large group situations to customers, clients, and other employees within the organization.
• Strong analytical skills with the ability to interpret data, identify trends, and translate consumer insights into actionable strategies and optimizations.
• Ability to stay current on and to articulate industry technology trends and their relevance to the evolution of our vision, strategy and roadmap.
• Proven track record of success in leading teams, driving innovation, and delivering results.
• Excellent verbal and written communication skills.
• Assertive, adaptable and demonstrates initiative in a fast-paced environment with competing priorities.
• Knowledge of unpaid and paid digital channels, including SEO, CRM, and Affiliates.
• Analytical and process-oriented, comfortable making data-driven decisions.
• Ability to set clear team objectives and performance measures.
• Ability to select and develop a team of future leaders.
• Demonstrated ability to work as part of a cross-functional team and willingness to take on responsibilities outside primary job description when necessary.

Travel

• This position requires light to moderate travel.

COMPETENCIES

• Adaptability – Adapts to changes in the work environment; Manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events.
• Analytical – Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs workflows and procedures.
• Innovative – Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas.
• Judgement – Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely decisions.
• Problem Solving – Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations; Uses reason even when dealing with emotional topics.
• Verbal Communication – Speaks clearly and persuasively in positive or negative situations; listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings.
• Written Communication – Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.
• Motivation – Sets and achieves challenging goals; Demonstrates persistence and overcomes obstacles; Measures self against standard of excellence; Takes calculated risks to accomplish goals.
• Teamwork – Balances team and individual responsibilities; Exhibits objectivity and openness to other views; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Supports everyone’s efforts to succeed.

SUPERVISOR RESPONSIBILITIES

Manager+: Plans, organizes, evaluates, and directs the employees within the department function. Has direct reports.

PHYSICAL REQUIREMENTS

This position is subject to Sedentary Work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Sedentary work involved sitting most of the time. Walking and standing are required only occasionally.

Physical Activities

This position is subject to the following physical activities: talking, hearing, lifting, bending, and standing.

Visual Acuity

The worker is required to have close visual acuity to perform an activity such as preparing and analyzing data and figures; transcribing; viewing a computer terminal; expansive reading.

Working Conditions

This position operates in a professional office environment. This role routinely uses standard office equipment.

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Equal Opportunity Employer
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