Brand Marketing Manager

Purpose of the position:

The Brand Marketing Manager will be a key driver in growing our automotive brand within the

market. This role demands a strategic and creative individual capable of developing and

executing comprehensive marketing plans that enhance brand positioning, drive lead generation,

and ultimately boost sales.

Responsibilities:

Brand Positioning and Strategy

• Develop and implement a robust brand strategy that aligns with the company's overall business objectives and OEM guidelines.
• Define and maintain a clear brand identity and messaging, ensuring consistency across all marketing channels.
• Conduct market research and competitive analysis to identify opportunities and inform brand positioning.

Digital Marketing

• Oversee all digital marketing activities, including website management, SEO/SEM, social media marketing, leads management, email marketing, and online advertising.
• Develop and execute digital campaigns to drive brand awareness, generate leads, and increase online engagement.
• Analyze digital marketing performance and provide data-driven recommendations for optimization.

Public Relations (PR) and Communications

• Develop and maintain relationships with media outlets and industry influencers.
• Manage press releases, media kits, and other PR materials.
• Coordinate media events and press conferences.
• Manage internal and external communications.

Activations and Events

• Plan and execute experiential marketing events and activations to engage target audiences and drive brand awareness.
• Manage event logistics, including budgeting, vendor management, and on-site coordination.
• Evaluate event effectiveness and provide post-event analysis.

Sales Campaigns and Lead Management

• Develop and implement sales campaigns to drive lead generation and conversions.
• Own the sales funnel and manage the lead management process, ensuring effective lead nurturing and follow-up.
• Collaborate with the sales team to align marketing efforts with sales objectives.

OEM and Group Management Reporting

• Prepare and present regular reports to the OEM and the group’s top management, providing insights on marketing performance and brand health.
• Ensure compliance with OEM guidelines and reporting requirements.
• Communicate effectively with internal and external stakeholders.

Budget Management

• Develop and manage the marketing budget, ensuring efficient allocation of resources.
• Monitor marketing expenditures and provide regular budget reports.

Qualifications:

• Bachelor’s degree in marketing, Business Administration, or a related field (master’s degree preferred).
• Proven experience in brand marketing, preferably within the automotive industry.
• Strong understanding of digital marketing principles and best practices.
• Excellent communication, presentation, and interpersonal skills.
• Ability to work independently and as part of a team.
• High level of ownership and results oriented.
• Strong analytical and problem-solving skills.
• Proficiency in marketing automation tools and CRM systems.
• Experience in reporting to OEM’s and upper management.
• Excellent English written and verbal skills.